Key Terms Flashcards
Conformity
A change in a persons behaviour or views as a result of real or imagined pressure from peers
Internalisation
Deepest form of conformity. A public and private change in views/ behaviour. take on majority view as we believe it is correct
Identification
Act in the same way as the group because we value the group in some way
Compliance
Simplest type of conformity. Publicly agree but privately disagree. Only lasts as long as the pressure does and so is temporary
Informational social influence
Explanation of conformity the says we agree with the majority because we believe it to be correct. Lead to internalisation
Normative social influence
Explanation that says we agree because we want to be accepted and liked. Lead to compliance
Group size
Asch increased group size by adding more confederates. Conformity increased with group size but only to a point
Unanimity
Extent to which all members of a group agree. In Asch’s when all confederates were in unanimity, conformity was highest
Task difficulty
In Asch’s study, conformity increased when the task became more difficult
Social roles
The parts people play in society of various social groups e.g. parent, teacher
Obedience
Form of social influence in which an individual follows direct order
Situational variables
Milgram identified several factors that he believed influenced the level of obedience
Proximity
Physical closeness of an authority five to the person they are giving an order to
Location
Place where an order is issued
Uniform
People in positions of authority usually have a specific outfit that is symbolic of their authority