Key Terms

Question 1

Cross cultural studies

Answer 1

Kind of natural experiment in which the IV is different cultural practices and the DV is the behaviour.

Question 2

Subculture

Answer 2

Cultural group within a larger cultural group that hold common beliefs and customs.

Question 3

Collectivist culture

Answer 3

Culture based on valuing the needs of a group or a community over the individual.

Question 4

Individualistic culture

Answer 4

Culture which prioritises the individual over the group.

Question 5

Ethnocentrism

Answer 5

View that our culture should be the basis for judgments on other groups.

Question 6

Eurocentrism

Answer 6

Form of ethnocentrism where emphasis is on western values.

Question 7

Cultural relativism

Answer 7

All cultures equally worthy of respect.

Question 8

Beta bias

Answer 8

Assumption all people are the same.

Question 9

Alpha bias

Answer 9

Assumption there are actual differences between cultural groups.

Question 10

Imposed etic

Answer 10

Research carried out in other cultures is based upon western ideas.

Question 11

Emic approach

Answer 11

Acknowledging some phenomena may only apply in particular cultures.

Question 12

Etic approach

Answer 12

Assumes all human behaviour is universal.

Question 13

Derived etic approach

Answer 13

Acknowledges the role of culture and recognises behaviour differs from culture to culture.