Key Terms Flashcards
Validity
Explains the “WHY?”
Describes whether the data is true to real life and gives a meaningful picture of what is being studied
Reliability
Shows the “WHAT?”
Describes whether data can be replicated/tested by replicating the same methods and conditions
Representativeness
Refers to whether the findings can be applied to others with the same characteristics
Depends on the sample
Generalisability
Refers to whether broad statements can be made from the data
Depends on the representativeness of the group being studied
Quantitative Data
Information usually in the form of numbers
Qualitative Data
Information usually in the form of words
Primary Data
Information gained directly by the sociologist
Secondary Data
Information gained from sources collected by someone that’s not the sociologist
Correlations
Statistical relationships between two variables
Objectivity
Refers to the researcher remaining value free during the researxh
Subjectivity
Refers to where the personal values of the researcher influence the research
Hypothesis
A statement that can be tested to see whether it is false
Case Study
Research that examines a single example of something in society/a singular person
Comparative Method
A method that compares two social groups that are alike apart from one factor
Control Group
Refers to a group during experiments which is not exposed to the variable under investigation
Measures changes in the experimental group that is exposed to the other variable