Key Terms

Question 1

Media product

Answer 1

Is an item that has been produced for sale

Question 2

Media sectors

Answer 2

Different types of media

Question 3

Moving image sector

Answer 3

Films and music videos

Question 4

Production

Answer 4

Making. involves shooting or constructing the elements of a product. This could include actual filming, video shoot, audio recordings of voice actors, texturing, website design, e-book design.

Question 5

Pre production

Answer 5

Planning involves planning, researching and preparing the product. This could include creating risk assessments, location recces, budgeting, concept art drawing, wireframes, storyboards, mood boards.

Question 6

Post production

Answer 6

Finalising brings all the elements of the production together to complete the product. This could include adding visual and sound effects, editing video, sound mixing.

Question 7

Interactive sector

Question 8

Distribution

Answer 8

Sending – makes the product available to audiences through promotion and advertising. This could be through cinema trailers or TV ads for film, placing print or online ads in magazines and newspapers.

Question 9

Primary audience

Answer 9

Your intended audience

Question 10

Secondary audience

Answer 10

people who aren’t the most likely to buy a product or service, but are still the second-most important.

Question 11

Demographics

Answer 11

the statistical characteristics of human populations (such as age or income) used especially to identify

Question 12

Psychographics

Answer 12

is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices.

Question 13

Primary research

Answer 13

The main research

Question 14

Purpose

Answer 14

the reason for which something is done or created or for which something exists.

Question 15

Secondary research

Answer 15

research method that involves using already existing data.

Question 16

Representation

Answer 16

the action of speaking or acting on behalf of someone or the state of being so represented.

Question 17

Theme

Answer 17

the subject of a talk, piece of writing, exhibition, etc.; a topic.

Question 18

Plot

Answer 18

the main events of a play, novel, film, or similar work, devised and presented by the writer as an interrelated sequence.

Question 19

Stereotype

Answer 19

a widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Question 20

Code vs conventions

Answer 20

Codes are signs which have the potential for different meanings and conventions are arrangements that become habitual and accepted.

Question 21

Mise en Scene

Answer 21

the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.

Question 22

Costume, Hair and
Make-up

Question 23

Facial Expression and
Body Language

Answer 23

The facial expressions for happiness, sadness, anger, surprise, fear, and disgust are the same across cultures. Body movement and posture.

Question 24

Positioning and Space

Answer 24

the ability to perceive an object’s position in space relative to oneself and the direction in which it is turned

Question 25

Lighting

Answer 25

the arrangement or effect of lights.

Question 26

Colour

Question 27

Visual Effects

Answer 27

is the creation or manipulation of any on-screen imagery that does not physically exist in real life.

Question 28

Settings and props

Answer 28

an object used on stage or screen by actors during a performance or screen production.