Key Terms Flashcards
Media product
Is an item that has been produced for sale
Media sectors
Different types of media
Moving image sector
Films and music videos
Production
Making. involves shooting or constructing the elements of a product. This could include actual filming, video shoot, audio recordings of voice actors, texturing, website design, e-book design.
Pre production
Planning involves planning, researching and preparing the product. This could include creating risk assessments, location recces, budgeting, concept art drawing, wireframes, storyboards, mood boards.
Post production
Finalising brings all the elements of the production together to complete the product. This could include adding visual and sound effects, editing video, sound mixing.
Interactive sector
Distribution
Sending – makes the product available to audiences through promotion and advertising. This could be through cinema trailers or TV ads for film, placing print or online ads in magazines and newspapers.
Primary audience
Your intended audience
Secondary audience
people who aren’t the most likely to buy a product or service, but are still the second-most important.
Demographics
the statistical characteristics of human populations (such as age or income) used especially to identify
Psychographics
is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices.
Primary research
The main research
Purpose
the reason for which something is done or created or for which something exists.
Secondary research
research method that involves using already existing data.
Representation
the action of speaking or acting on behalf of someone or the state of being so represented.
Theme
the subject of a talk, piece of writing, exhibition, etc.; a topic.
Plot
the main events of a play, novel, film, or similar work, devised and presented by the writer as an interrelated sequence.
Stereotype
a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Code vs conventions
Codes are signs which have the potential for different meanings and conventions are arrangements that become habitual and accepted.
Mise en Scene
the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.
Costume, Hair and
Make-up
Facial Expression and
Body Language
The facial expressions for happiness, sadness, anger, surprise, fear, and disgust are the same across cultures. Body movement and posture.
Positioning and Space
the ability to perceive an object’s position in space relative to oneself and the direction in which it is turned
Lighting
the arrangement or effect of lights.
Colour
Visual Effects
is the creation or manipulation of any on-screen imagery that does not physically exist in real life.
Settings and props
an object used on stage or screen by actors during a performance or screen production.
