Key Terms

Question 1

Mise-en-scene

Answer 1

Refers to the props, set and costume

Question 2

Horizontal Integration

Answer 2

Where companies takeover other companies in the same part of the supply chain. For example a distribution company buying another distribution company

Question 3

Vertical Integration

Answer 3

Where a company buys different parts of the supply chain in one industry. For example a production company buying a distribution company

Question 4

PEGI

Answer 4

Pan European Game Information

Regulates games

Question 5

BFI

Answer 5

British Film Institute

Question 6

BBC

Answer 6

British Broadcasting Company

Question 7

Distribution

Answer 7

Making a media product available to the public

Question 8

Demographic

Answer 8

A system of classifying people through their fixed traits

Question 9

Psychographics

Answer 9

A system of categorising people based on the traits of their personality

Question 10

OFCOM

Answer 10

The Office of Communications

Approves regulation of the broadcasting, postal and telecommunications of the UK

Question 11

Producer

Answer 11

A person or organisation that creates media texts

Question 12

Conglomerate

Answer 12

A combination of multiple industries under one corporate group. Usually has a parent company and multiple subsidiaries. Eg NewsUk owns The Sun and The Guardian

Question 13

PSB

Answer 13

Public Service Broadcast

Publicly funded company that aims to benefit the interests of the audience

Question 14

Regulation

Answer 14

A rule that’s issues by a higher power that has to be followed by the producer

Question 15

Circulation

Answer 15

The number of copies a media text distributed daily

Question 16

Intertextuality

Answer 16

Where a media text references another media text within itself

Question 17

Archetype

Answer 17

A reoccurring character type in the media

Question 18

Stereotype

Answer 18

An ideology that suggests all people of a certain race, age, gender or religion are the same in beliefs and traits

Question 19

Diegetic sound

Answer 19

Sounds that exists inside of the media text that can be heard by the characters as well as the audience

Question 20

Non-Diegetic Sound

Answer 20

Sound that is added in editing that is only heard by the audience

Question 21

Broadsheet

Answer 21

A large newspaper that focuses mainly on serious news

Question 22

Tabloid

Answer 22

A smaller newspaper that focuses on societal stories about celebrities and TV

Question 23

Encoding/Decoding

Answer 23

Producers hide meanings in the media texts (encoding), people dig through the lines to find the meanings (decoding)

Question 24

Synthetic

Answer 24

Made artificially by chemical reaction

Question 25

Contrapuntal

Answer 25

Where sound/music has a different mood to what’s presented on screen

Question 26

Hybrid Genre

Answer 26

Combination of two or more genres

Question 27

Flexi-Narrative

Answer 27

A narrative where stories intertwine and time is not linear. This creates complexity for the audience

Question 28

Dystopian

Answer 28

Denoting an imagined state where there is great suffering or injustice

Question 29

Trope

Answer 29

Common convention in a particular medium

Question 30

Patriarchal Oppresion

Answer 30

Where women are undermined in a society where men are dominant

Question 31

Guerrilla Marketing

Answer 31

Taking the consumer by surprise to create copious amounts of “buzz”

Question 32

Verisimilitude

Answer 32

False appearance of being true or real

Question 33

Deconstructing

Answer 33

Pulling apart a text to analyse all aspects

Question 34

Subversive

Answer 34

Challenging previous conventions

Question 35

Hybridity

Answer 35

Blurred boundary between high and popular culture

Question 36

Polysemic

Answer 36

It have several meanings

Question 37

Masthead

Answer 37

Magazine title

Question 38

Feature

Answer 38

Main article

Question 39

Layout

Answer 39

Page Design

Question 40

Sidebar

Answer 40

Brief article related to a main story

Question 41

Main Image

Answer 41

Key Visual Element

Question 42

Stand first

Answer 42

Text between headline and Main Article

Question 43

Strapline

Answer 43

Slogan

Question 44

Pull Quotes

Answer 44

Key Phrases from an article

Question 45

Typography

Answer 45

Visual appearance of text

Question 46

Anchorage

Answer 46

Where written text “pins down” meaning of an image

Question 47

Cover lines

Answer 47

Gives users an insight into content

Question 48

Brand Identity

Answer 48

Communicates the magazines message

Question 49

Copy

Answer 49

Written text on an article

Question 50

House Style

Answer 50

A company’s consistent use of stylistic feature

Question 51

Headline

Answer 51

Written text that indicates articles content

Question 52

Syntagm

Answer 52

Combination of interacting signifiers

Question 53

Paradigm

Answer 53

Typical pattern of something

Question 54

Dominant Discourse

Answer 54

Messages that are given to the readers

Question 55

Culture Lag

Answer 55

Changes in media representation may lag behind changes in wider society

Question 56

Essentialism

Answer 56

Gender and other aspects of identity are natural or biologically determined rather than socially

Question 57

Couture

Answer 57

Describes clothing made by a fashion designer or similar quality

Question 58

Escapism

Answer 58

Tendency to seek distribution and relief from unpleasant circumstances

Question 59

Hegemonic

Answer 59

Dominant in a political/social context

Question 60

Two Step Flow

Answer 60

Opinion leaders pay attention to mass media and pass interpretation of media message

Question 61

Avant Garde

Answer 61

New and experimental ideas and methods in art, music and literature

Question 62

Surrealism

Answer 62

20th century avant garde movement in art. Releases the creativity of unconscious mind

Question 63

Scopophilia

Answer 63

Pleasure in looking at people as objects

Question 64

Objectification

Answer 64

Viewing mainly women as just sexual objects

Question 65

Homogenous

Answer 65

Where everyone is the same in terms of power, appearance and beliefs

Question 66

Pick and Mix

Answer 66

Audience have a variety of ideas to emulate

Question 67

Establishing Shot

Answer 67

Usually wide or long shot to show a relationship or context

Question 68

Low angle shot

Answer 68

Camera lower than characters eyeline. This can make characters seem weak

Question 69

Birds Eye View Shot

Answer 69

A shot taken directly from above something looking down

Question 70

Canted Angle

Answer 70

A shot which is tilted to one side

Question 71

Deep Focus

Answer 71

A camera technique that allows objects both near and far from the camera to be at focus at the first time