Key Terms Flashcards
Mise-en-scene
Refers to the props, set and costume
Horizontal Integration
Where companies takeover other companies in the same part of the supply chain. For example a distribution company buying another distribution company
Vertical Integration
Where a company buys different parts of the supply chain in one industry. For example a production company buying a distribution company
PEGI
Pan European Game Information
Regulates games
BFI
British Film Institute
BBC
British Broadcasting Company
Distribution
Making a media product available to the public
Demographic
A system of classifying people through their fixed traits
Psychographics
A system of categorising people based on the traits of their personality
OFCOM
The Office of Communications
Approves regulation of the broadcasting, postal and telecommunications of the UK
Producer
A person or organisation that creates media texts
Conglomerate
A combination of multiple industries under one corporate group. Usually has a parent company and multiple subsidiaries. Eg NewsUk owns The Sun and The Guardian
PSB
Public Service Broadcast
Publicly funded company that aims to benefit the interests of the audience
Regulation
A rule that’s issues by a higher power that has to be followed by the producer
Circulation
The number of copies a media text distributed daily
Intertextuality
Where a media text references another media text within itself
Archetype
A reoccurring character type in the media
Stereotype
An ideology that suggests all people of a certain race, age, gender or religion are the same in beliefs and traits
Diegetic sound
Sounds that exists inside of the media text that can be heard by the characters as well as the audience
Non-Diegetic Sound
Sound that is added in editing that is only heard by the audience
Broadsheet
A large newspaper that focuses mainly on serious news
Tabloid
A smaller newspaper that focuses on societal stories about celebrities and TV
Encoding/Decoding
Producers hide meanings in the media texts (encoding), people dig through the lines to find the meanings (decoding)
Synthetic
Made artificially by chemical reaction
Contrapuntal
Where sound/music has a different mood to what’s presented on screen
Hybrid Genre
Combination of two or more genres
Flexi-Narrative
A narrative where stories intertwine and time is not linear. This creates complexity for the audience
Dystopian
Denoting an imagined state where there is great suffering or injustice
Trope
Common convention in a particular medium
Patriarchal Oppresion
Where women are undermined in a society where men are dominant
Guerrilla Marketing
Taking the consumer by surprise to create copious amounts of “buzz”
Verisimilitude
False appearance of being true or real
Deconstructing
Pulling apart a text to analyse all aspects
Subversive
Challenging previous conventions
Hybridity
Blurred boundary between high and popular culture
Polysemic
It have several meanings
Masthead
Magazine title
Feature
Main article
Layout
Page Design
Sidebar
Brief article related to a main story
Main Image
Key Visual Element
Stand first
Text between headline and Main Article
Strapline
Slogan
Pull Quotes
Key Phrases from an article
Typography
Visual appearance of text
Anchorage
Where written text “pins down” meaning of an image
Cover lines
Gives users an insight into content
Brand Identity
Communicates the magazines message
Copy
Written text on an article
House Style
A company’s consistent use of stylistic feature
Headline
Written text that indicates articles content
Syntagm
Combination of interacting signifiers
Paradigm
Typical pattern of something
Dominant Discourse
Messages that are given to the readers
Culture Lag
Changes in media representation may lag behind changes in wider society
Essentialism
Gender and other aspects of identity are natural or biologically determined rather than socially
Couture
Describes clothing made by a fashion designer or similar quality
Escapism
Tendency to seek distribution and relief from unpleasant circumstances
Hegemonic
Dominant in a political/social context
Two Step Flow
Opinion leaders pay attention to mass media and pass interpretation of media message
Avant Garde
New and experimental ideas and methods in art, music and literature
Surrealism
20th century avant garde movement in art. Releases the creativity of unconscious mind
Scopophilia
Pleasure in looking at people as objects
Objectification
Viewing mainly women as just sexual objects
Homogenous
Where everyone is the same in terms of power, appearance and beliefs
Pick and Mix
Audience have a variety of ideas to emulate
Establishing Shot
Usually wide or long shot to show a relationship or context
Low angle shot
Camera lower than characters eyeline. This can make characters seem weak
Birds Eye View Shot
A shot taken directly from above something looking down
Canted Angle
A shot which is tilted to one side
Deep Focus
A camera technique that allows objects both near and far from the camera to be at focus at the first time
