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Media Studies > Key Terms > Flashcards

Key Terms Flashcards

1
Q

Mise-en-scene

A

Refers to the props, set and costume

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2
Q

Horizontal Integration

A

Where companies takeover other companies in the same part of the supply chain. For example a distribution company buying another distribution company

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3
Q

Vertical Integration

A

Where a company buys different parts of the supply chain in one industry. For example a production company buying a distribution company

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4
Q

PEGI

A

Pan European Game Information

Regulates games

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5
Q

BFI

A

British Film Institute

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6
Q

BBC

A

British Broadcasting Company

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7
Q

Distribution

A

Making a media product available to the public

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8
Q

Demographic

A

A system of classifying people through their fixed traits

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9
Q

Psychographics

A

A system of categorising people based on the traits of their personality

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10
Q

OFCOM

A

The Office of Communications

Approves regulation of the broadcasting, postal and telecommunications of the UK

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11
Q

Producer

A

A person or organisation that creates media texts

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12
Q

Conglomerate

A

A combination of multiple industries under one corporate group. Usually has a parent company and multiple subsidiaries. Eg NewsUk owns The Sun and The Guardian

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13
Q

PSB

A

Public Service Broadcast

Publicly funded company that aims to benefit the interests of the audience

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14
Q

Regulation

A

A rule that’s issues by a higher power that has to be followed by the producer

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15
Q

Circulation

A

The number of copies a media text distributed daily

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16
Q

Intertextuality

A

Where a media text references another media text within itself

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17
Q

Archetype

A

A reoccurring character type in the media

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18
Q

Stereotype

A

An ideology that suggests all people of a certain race, age, gender or religion are the same in beliefs and traits

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19
Q

Diegetic sound

A

Sounds that exists inside of the media text that can be heard by the characters as well as the audience

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20
Q

Non-Diegetic Sound

A

Sound that is added in editing that is only heard by the audience

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21
Q

Broadsheet

A

A large newspaper that focuses mainly on serious news

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22
Q

Tabloid

A

A smaller newspaper that focuses on societal stories about celebrities and TV

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23
Q

Encoding/Decoding

A

Producers hide meanings in the media texts (encoding), people dig through the lines to find the meanings (decoding)

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24
Q

Synthetic

A

Made artificially by chemical reaction

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25
Q

Contrapuntal

A

Where sound/music has a different mood to what’s presented on screen

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26
Q

Hybrid Genre

A

Combination of two or more genres

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27
Q

Flexi-Narrative

A

A narrative where stories intertwine and time is not linear. This creates complexity for the audience

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28
Q

Dystopian

A

Denoting an imagined state where there is great suffering or injustice

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29
Q

Trope

A

Common convention in a particular medium

30
Q

Patriarchal Oppresion

A

Where women are undermined in a society where men are dominant

31
Q

Guerrilla Marketing

A

Taking the consumer by surprise to create copious amounts of “buzz”

32
Q

Verisimilitude

A

False appearance of being true or real

33
Q

Deconstructing

A

Pulling apart a text to analyse all aspects

34
Q

Subversive

A

Challenging previous conventions

35
Q

Hybridity

A

Blurred boundary between high and popular culture

36
Q

Polysemic

A

It have several meanings

37
Q

Masthead

A

Magazine title

38
Q

Feature

A

Main article

39
Q

Layout

A

Page Design

40
Q

Sidebar

A

Brief article related to a main story

41
Q

Main Image

A

Key Visual Element

42
Q

Stand first

A

Text between headline and Main Article

43
Q

Strapline

A

Slogan

44
Q

Pull Quotes

A

Key Phrases from an article

45
Q

Typography

A

Visual appearance of text

46
Q

Anchorage

A

Where written text “pins down” meaning of an image

47
Q

Cover lines

A

Gives users an insight into content

48
Q

Brand Identity

A

Communicates the magazines message

49
Q

Copy

A

Written text on an article

50
Q

House Style

A

A company’s consistent use of stylistic feature

51
Q

Headline

A

Written text that indicates articles content

52
Q

Syntagm

A

Combination of interacting signifiers

53
Q

Paradigm

A

Typical pattern of something

54
Q

Dominant Discourse

A

Messages that are given to the readers

55
Q

Culture Lag

A

Changes in media representation may lag behind changes in wider society

56
Q

Essentialism

A

Gender and other aspects of identity are natural or biologically determined rather than socially

57
Q

Couture

A

Describes clothing made by a fashion designer or similar quality

58
Q

Escapism

A

Tendency to seek distribution and relief from unpleasant circumstances

59
Q

Hegemonic

A

Dominant in a political/social context

60
Q

Two Step Flow

A

Opinion leaders pay attention to mass media and pass interpretation of media message

61
Q

Avant Garde

A

New and experimental ideas and methods in art, music and literature

62
Q

Surrealism

A

20th century avant garde movement in art. Releases the creativity of unconscious mind

63
Q

Scopophilia

A

Pleasure in looking at people as objects

64
Q

Objectification

A

Viewing mainly women as just sexual objects

65
Q

Homogenous

A

Where everyone is the same in terms of power, appearance and beliefs

66
Q

Pick and Mix

A

Audience have a variety of ideas to emulate

67
Q

Establishing Shot

A

Usually wide or long shot to show a relationship or context

68
Q

Low angle shot

A

Camera lower than characters eyeline. This can make characters seem weak

69
Q

Birds Eye View Shot

A

A shot taken directly from above something looking down

70
Q

Canted Angle

A

A shot which is tilted to one side

71
Q

Deep Focus

A

A camera technique that allows objects both near and far from the camera to be at focus at the first time

Media Studies (12 decks)

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