Key terminology Flashcards
Intertextuality
Media product refers to another text to communicate meaning to audience
Codes and Conventions
Element of media language that usually occurs in particular forms
Polysemic
A sign that has different connotation/interception depending on the audience
Semiotics
Study of signs and symbols on what they mean
inferior
lower in ranks, statue or quality
Mediation
How the marker/producer draws on all possible ideas
Archetype
typical example of a certain person or thing
Dominant
person considered to be in charge or who has the power.
Representation
media producers want you to see the world
What to use when using Representation
Social: reflecting society at the time/place of production e.g. in terms of issues such as gender or racial equality, or economic prosperity.
- Historical: the time/ period in which a product is created, e.g. the 1950s (Quality Street), the 1970s (The Man With the Golden Gun).
- Cultural influences on a product, e.g. current trends or direct references to popular and / or classic culture.
What are some ways media producers choice to represent
Event - e set newspaper front pages combine images and text to convey
information
Social groups -often categorised by age, gender and ethnicity
Aspect of reality-
Values and beliefs
What is Horizontal Integration
is where an organisation develops by buying up competitors in the same
section of the market
What is Vertical Integration
Where one organisation owns more than one stage of the industrial
process
List the 4 Process of Vertical integration
production, distribution and circulation
What is not for profit
Products that are made for a reason other than to make money
