Key Points Flashcards
Land
The natural resources of the world
Labour
The people employed by a business (the workforce) to make the product
Capital
The man-made resources that are needed to make a product
Enterprise
Combining all factors of production, done by the entrepreneur
Business cycle: stage 1
People (consumers) have needs and wants
Business cycle: stage 2
Businesses identify these wants by doing research
Business cycle: stage 3
Businesses produce goods and services to satisfy consumer needs and wants and make a profit
Business cycle: stage 4
Consumers buy the goods and services produced by the business and consume them
Factors of production (CELL) - list
Land, labour, capital, and enterprise
Sectors of industry - list
Primary, secondary and tertiary
Primary sector
They take raw materials from the ground
Secondary sector
They use raw materials and make something with them
Tertiary sector
They provide a service
Sectors of the economy - list
Private, public and third
Private sector businesses - list
Sole traders, partnerships and private limited companies
Public sector businesses - list
National government and local government organisations
Third sector businesses - list
Non-profit making organisations and social enterprises
External factors (PESTEC) - list
Political, economic, social, technological, environmental and competitive
Internal factors - list
Financial, human resources and current technology
Stakeholders - list
Owners, shareholders, employees, banks, customers, suppliers, local community, pressure groups, local government and national government
Market segments - list
Gender, age, occupation, religious or cultural beliefs, income / social class, geographical location and lifestyle
Marketing mix - list
Product, price, place and promotion
Product
The actual item produced by the business and then sold in a market
Price
How much money a business charges the customer to buy the product
Place
The way the business makes the product available to the customer and where the product is sold
Promotion
How customers are told the product exists and are encouraged in different ways to buy it
Product life cycle - list
Introduction, growth, maturity and decline
Introduction
The product is released onto the market, and lots of advertising and promotion is done to encourage sales
Growth
When sales of the product are growing because more customers know it exists as a result of lots of promotion
Maturity
When sales of the product reach their highest, and as a result this is the most profitable stage
Decline
When sales of the product begin to fall because the product is getting older and newer versions are coming onto the market; customers no longer want it
Pricing strategies - list
Low price, high price, promotional pricing, cost-plus pricing and psychological pricing
Low price
The price charged is lower than that of competitors
High price
The price charged is higher than that of competitors
Promotional pricing
The price charged is lower than normal for a short period
Cost-plus pricing
The cost of making the product is calculated and then a percentage is added on for profit
Psychological pricing
The price charged by the business makes the customer think the product is cheaper than it is
Distribution methods - list
Road, train, aircraft, and boat
Advertising methods - list
TV, newspapers and magazines, radio and the media, billboards, internet websites, apps, text messaging, email advertising
Types of market research
Field research and desk research