key media terms

Question 1

Anchorage?

Answer 1

When the text fixes (anchors) and image in meaning
text helps us understand an image B)

Question 2

Consumption?

Answer 2

The act of using media products (watching,listening, reading etc.)

Question 3

What are established rules/shared understandings used in media products called?

Answer 3

Conventions

Question 4

Demographics

Answer 4

Defines groups based on things such as age, gender , nationality etc.

Question 5

Dominant signifier?

Answer 5

The most important (usually the largest) image/signifier on a text

Question 6

What are the elements chosen by producers that are all seen on screen?

Answer 6

Mise-en-scene

Question 7

Patriarchy?

Answer 7

A system or society in which men are all-powerful annd women are excluded from positions of influence or responsibility, weaker

Question 8

Polysemic?

Answer 8

A sign or message that can have multiple different meanings

Question 9

Define representation in media.

Answer 9

How media texts present social groups (gender, identity, social issues etc.)
- very powerful tool in terms of influencing ideas and attitudes

Question 10

Selection?

Answer 10

What has been chosen to be included in a piece of media
- e.g. newspaper articles may choose to take out info + select facts that can change the perspective of the consumer, bias

basically what is excluded can sometimes be as important as what is included

Question 11

Ideology?

Answer 11

The ideas and beliefs held by media producers, often reflected/represented in their media texts
- e.g. ideology of a senior editor of a newspaper could influence the way stories are represented, lending support to a specific political party