KEY INDUSTRY PLAYERS Flashcards
Key industry players
Name the 10 key companies and where they are from/based
William Grant and Sons (UK)
Pernod Ricard (France)
Diageo Plc (U.K)
Beam Suntory, Inc. (U.S)
Aceo LTD (UK.)
La Martiniquaise (France)
Edrington (UK)
Asahi Group Holdings, LTD (Japan)
Gordon and Macphail (UK)
Bacardi and Company Limited (US)
List 5 key industry developments
April 2023: Royal Salute launched two luxury blended scotch whiskies. The company announced the launch of a rare decanter, the
Royal Salute Platinum Jubilee Edition and the Royal Salute House of Quinn decanter. This release would be available at the Duty-Free at
the departures store of Chhatrapati Shivaji Maharaj International Airport, Mumbai. This launch helped the company to increase the
company’s presence in the Indian market.
September 2022: Thirstie, an e-commerce provider of liquor brands, partnered with Benriach single malt scotch whisky by
launching a store that allows U.S. consumers to purchase whisky online. Benriach became the first brand in Brown-Forman’s
prestigious spirits portfolio to offer an online shopping experience in the U.S. Through Benriach’s online store, powered by Thirstie,
April 2022: Chivas Brothers, Pernod Ricard’s scotch whisky business, announced a USD 95.20 million investment in Aberlour and
Miltonduff, two of the company’s strategic single malt distilleries. This investment would improve sustainable distillation technology at
Speyside distilleries and significantly expand production capacity to meet the growing global demand for scotch whisky.
October 2019: Douglas Laing & Co. acquired Strathearn Distillery. The acquisition marked the first distillery in Douglas Laing’s
portfolio, although plans for the company’s Glasgow distillery project continue underway. This acquisition allowed the company to
invest more in the distillation of Scotch whisky.
April 2019: Diageo plc, a British multinational beverage company, announced a joint venture with Jiangsu Yanghe distillery in China
and began a partnership by launching a new whisky. The joint venture between the companies would help them expand
geographically and strengthen their consumer base.
