Key Elements of Digital Media Flashcards
technological building blocks of digital media
Technical processes
the ways in which digital media objects are created, encountered and used
cultural forms
environments that digital media can create
immersive experience
produced, distributed and consumed through twoway networked infrastructures
networked
responsiveness of a media object or piece of information to the preferences, needs or activities of the user.
Interactivity
interactivity has been spoken about in three thematic ways:
- interactivity can be seen as implicit in the technological structures of computer-mediated communications.
- relates to the context in which communication of any sort occurs, and the results of that communication. (context)
- perception of the user or the ‘state of mind’ of the audience in terms of taking a ‘passive’ or ‘active’ role in relation to the media
an interlinked archive of human knowledge which would work by association in a manner similar to the understandings, at that time, of how the human mind operated
memex
a form of text that is composed of nodes or blocks of text which form the content, the links between these blocks of content, and the buttons or tags that enact the link from one node to another
Hypertext
Components of hypertext
3
- nodes/blocks
- links
- buttons/tags
In hypertext, as one follows the different links, paths are created within the ____
network of nodes
hypertext by nature is a ________ form of text, and thereby begins to blur the distinction between ‘writer’ and ‘reader’
non-linear
classic literature has two elements that inform an ideological position
Authorship, Linearity
production of meaning resides within the author, and the reader is obliged to follow under convention
Authorship
sequence of events is set up and determined by the author and presented as a material whole, which itself constitutes a beginning and an end
Linearity
‘a structured collection of data’
‘a container of information’
database
3 components of database system
- storage element (hardware storage in the case of computers)
- means to retrieve and filter data (software that can sort information on the basis of certain parameters)
- means to turn that data into meaningful information (the user who creates meaning)
feeling of awe or reverence created by being in the presence of unique or remarkable objects
aura
viewpoints based on geometric perspective (distance)
Small optics
ability to communicate in real time on a global scale
big optics
property where digital media objects change over time
variability
has narratives and authored works that tend to have a set composition or sequence of events (narrative)
Old media
continually updated, reassembled and recreated, existing in potentially infinite versions
digital media
a form of organisation that is not based on hierarchical structure, but on a kind of horizontal network of relations
rhizome
six principles of rhizomes
- the principle of connection
- the principle of multiplicity
- the principle of decalcomania
- the principle of cartography
- the principle of heterogeneity
- the principle of asignifying rupture
Identify the principle
‘The rhizome connects any point to any other point’. The connections are random in relation to each other and any point can be connected to any other
The Principle of Connection
Identify the principle
‘The rhizome is reducible to neither the One nor the multiple’. In this respect it is neither a collection of individual things nor one large thing. Instead it is composed of dimensions and lines of connection. This also means that no point in the rhizome can be altered without altering the whole.
The Principle of Multiplicity
Identify the principle
‘The rhizome operates by variation, expansion, conquest, capture, offshoots’. In that sense, it does not ‘reproduce’, it transforms both itself and what it encounters.
The Principle of Decalcomania
Identify the Principle
‘The rhizome pertains to a map that must be produced, constructed, a map that is always detachable, connectable, reversible, modifiable, and has multiple entryways and exits and its own lines of flight’. So, in contrast to ‘tracings’, where one must follow a given path, a rhizome is akin to a map or a field in which one can enter at any point and must construct their own path through.
The Principle of Cartography
Identify the principle
‘The rhizome is an acentered, nonhierarchical, nonsignifying system without a General and without an organizing memory or central automation’. This suggests that rhizomes have nothing akin to a ‘centre’, which is more important than other parts of the system.
The Principle of Heterogeneity
Identify the principle
‘The rhizome is made only of lines’. These lines can be severed or broken, but because it is acentred, such breakages do not impede its function but can instead create new lines for growth or transformation.
The Principle of Asignifying Rupture
a phenomenon where we end up taking on the shared emotional states of others to whom we are connected via social media.
emotional contagion
‘the sense of being in an environment’
presence
the experience of presence in an environment by means of a communication medium
telepresence
the ability of a technology to produce a rich environment for the senses in terms of sensory depth and breadth
vividness
the number of senses engaged in the medium (sight, sound, smell, haptic, taste)
Sensory breadth
the quality or resolution the medium provides to a given sense
Sensory depth
the degree to which the user of a medium can influence the form and content of their mediated environment
interactivity
the nature of objects and activities which exist, but are not tangible or concrete
virtuality
- relies upon the immobility of the spectator
- allows for the creation of aesthetic objects that are fixed in space and time and refer to something outside themselves
representation tradition
- relies on a mobile spectator.
- there is a blending of the virtual world of the created work and the physical space of the spectator or audience.
tradition of simulation
List
Key Elements of Digital Media
Technical processes NHADID
1. Digital
2. Networked
3. Interactive
4. Hypertextual/hypermediated
5. Automated
6. Databased
Cultural forms CVRPV
7. Context (or lack of it)
8. Variability
9. Rhizome
10. Process
11. Viral
Immersive experiences TVS
12. Telepresence
13. Virtuality
14. Simulation
