Key Concepts & Theory

Question 1

Which theory prefers Quantitative data?

Answer 1

Positivism

Question 2

Theory for qualitative data?

Answer 2

Interpretivism

Question 3

Define Verstehen

Answer 3

Empathetic understanding of participants

Interpretivist concept

Question 4

Theory that would use Official Statistics

Answer 4

Positivism

Question 5

Theory that would use structured interviews

Answer 5

Positivism

Question 6

Theory that would use unstructured interviews

Answer 6

Interpretivism

Question 7

Theory that would use surveys

Answer 7

Positivism

Question 8

Define generalisability

Answer 8

The ability of the results of research to be applied to the population.
Comes from good representativeness

Question 9

Validity

Answer 9

The extent to which the research shows a true picture of what is being researched

Question 10

Representativeness

Answer 10

How well the sample reflects patterns and trends in the whole population

Question 11

Reliability

Answer 11

The extent to which, when repeated, the study would receive the same results.

Question 12

Strength of qualitative data

Depth

Answer 12

Qualitative data allows for more detail and depth.

This increases validity.

Question 13

Rapport

Answer 13

Having a rapport with the participants means they are more likely to be truthful.
Increases validity.

Question 14

PEKER

Answer 14

Point
Evaluative comment
Key concept
Explain the KC
Relate to the question

Question 15

Ethnography

Answer 15

Study of a whole culture.

Generally used qualitative methods.

Question 16

Objective/subjective

Answer 16

Key concept, obj means factual, subj means open to interpretation