key concepts in e-commerce - digital markets and digital goods in a global marketplace Flashcards
internet and digital markets
have changed the way companies conduct business
information asymmetry reduced
when one party in a transaction has more information that is important for the transaction than the other party
menu costs, search and transaction costs reduced
time spent going to the mall for ex to buy a product
dynamic pricing enabled
price of a product varies depending on the demand characteristics of the customer or the supply situtation of the seller
switching costs
switching from one vendor to the other
delayed gratification
you cant immediately consume a product such as clothing purchased over the web
disintermediation
the removal of organizations or business process layers responsible for intermediary steps in the value chain