Key Concepts Flashcards
Substitute
A replacement for a product you use. It will be very similar. Alternative product which serves the same purpose
Competition
Refers to rivalry among sellers
Market
Any situation where buyers and sellers are in contact to establish price
Competitive market
A market in which there are a large number of sellers. Competition is mainly based on price
Monopoly
A market dominated by one seller (25%)
Demand
The amount of a good/ service that customers are willing and able to buy at any given price
Supply
The amount of a good/ service that sellers are willing and able to sell at any given price
Equilibrium price
The situation in a market where demand is equal to supply
Inelastic
Insensitive to change in price (not many substitutes)
Elasticity of demand
Measures how sensitive quantity demanded is to a change in price
Inelastic demand
The quantity demanded is insensitive to a change in price
Elastic demand
The quantity demanded is sensitive to a change in price
Complement
A product that should be sold alongside another- they work together (eg a DVD player and a dvd)
Economies of scale
They arise when unit costs fall as output rises
Oligopoly
Exists where a market is dominated by a few firms (eg mobile phone network market)
Collusion
When two or more parties act together to influence production and/ or price levels, thus preventing fair competition. It is illegal but difficult to prove.
Monopolistic competition
A market structure with many competing firms each of which supplies slightly differentiated products
Market size
Expressed as the collective value of the goods/ services that buyers purchase
Market growth
The percentage change in the size of the market, measured over a specific period
Market share
The percentage of total sales (by value) that a business has in a specified market
Barriers to entry
The factors that could prevent a firm from entering and competing in a market
Barriers to exit
The factors that could prevent a firm from leaving a market, even if it wanted to
Merger
This is where two companies join together to form a new larger business
Acquisition/ takeover
This is where control of another company is achieved by buying a majority of shares
Market dominance
A measure of market share compared to competitors
Market power
The ability of a firm to influence or control the terms and conditions on which goods are bought and sold