Key concepts

Question 1

Conventions of music videos - theorist

Answer 1

Andrew Goodwin (1992)

Question 2

Conventions of music videos - theory

Answer 2

Different sub-genres of music have their own video conventions.
A relationship between lyrics and visuals.
A relationship between the music and visuals.
The demands of the record label will include the need for lots of close ups of the artist to emphasise the image of the star.
There is frequent references to notions of looking and particularly voyeuristic treatment of the female body.
Looking examples -
Screens within screens and telescopes.
There is often intertextual references to films, TV programmes, other music videos and other popular culture.