key case studies

Question 1

india outsourcing

Answer 1

issues with outsourcing- confidentiality of security, lack of flexibility, upset culture

-quickest time to market 24/7 customer support and help desk services-12 hour time difference
-flexible pricing options, significant cost savings, constant high quality services and great speed quality
- outsourcing companies maintain uninterrupted communication channels
-stable IT policies, outsourcing supported by pro IT government

Question 2

quatar- labour

Answer 2

90% of 2 million population are migrant workers
-planning to recruit1.5 million migrant workers to build infrastructure
-interest rates on migrant workers loans are 35% -high
-many migrant workers are left with 10% of their earning
-migration having negative impacts on countries of origin- losing highly skilled workers- exploited of their earnings in their host countries , countries of origin decrease in population

Question 3

Coca Cola- global marketing

Answer 3

develop a recognisable brand
company with a single main product, only minor elements are tweaked for different markets.
having one marketing campaign on a global scale
Their aim is to sell the same product, the same way everywhere.
advert had few words, more like a story line, inclusive so everyone can understand

Question 4

Bananas- food commodity

Answer 4

dominated by the ACP group, exports dominated by latin America and Caribbean countries