KERV Kart Flashcards
What is KERV Kart’s unique selling proposition?
KERV Kart transforms TV and Online Video ads into a seamless eCommerce experiences, squashing the funnel, allowing viewers to discover, explore, and shop products directly from the ad.
How does KERV Kart collapse the sales funnel?
KERV Kart integrates product awareness, exploration, and purchasing directly within the ad, shortening the path to purchase by providing a seamless awareness to purchase experience. Best of all we can close the loop on the actual purchase driven by a specific ad.
What are the key steps of the KERV Kart user journey?
- View interactive CTV ad
- Scan QR code to browse curated KERV Kart shopping experience
- Add products to KERV Kart
- Complete the purchase directly on the retailer’s site
What types of data can KERV Kart provide for reporting?
- Scan/Click rate
- Add-to-cart rate
- Conversion Rate
- Purchase data
…and more!
What are the recommended use cases for KERV Kart?
- Boosting awareness for new brands or product launches
- Increasing consideration for seasonal promotions or micro-holidays
- Driving sales of specific consumer products on a particular retailer’s site
How does KERV Kart improve shopper engagement off-site?
By utilizing shopper engagement data, KERV Kart retargets shopper enthusiasts off-site, effectively shortening the path to purchase.
What are the benefits of integrating KERV Kart with a brand’s eCommerce strategy?
KERV Kart supports a full-funnel strategy by driving brand discovery, product consideration, and shopper conversion through an immersive, commerce-driven video experience.
What are the minimum campaign requirements to activate KERV Kart?
- Minimum $150k budget for Alpha and Beta
- The client has consumer goods to sell in Walmart
- Standard creative assets
- Selection of products
Why is eCommerce considered a key driver in today’s retail strategy?
With digital transformation, brands recognize eCommerce as the key driver of retail strategy, enabling real-time audience interaction and a seamless shopping experience.
How does KERV Kart elevate the shopping experience for consumers?
It collapses the funnel.
How does KERV Kart facilitate product discovery for advertisers?
KERV Kart drives traffic from CTV or OLV desktop placements to a curated product catalog, growing awareness with a paid media plan that enhances product discovery.
What are the key steps of the KERV Kart user journey?
- User views interactive CTV or OLV ad
- Scan QR code/click to browse curated KERV Kart shopping experience
- Add products to KERV Kart
- Complete the purchase directly on the retailer’s site
How can KERV Kart be used to increase product consideration?
Advertisers can leverage CTV or OLV ad units to showcase key products, encouraging users to browse the catalog and increasing their willingness to buy.
How does KERV Kart’s pricing model compare to MikMak and SmartCommerce?
KERV Kart offers a more cost-efficient model by not including third-party integration fees, as KERV hosts the entire user journey. In contrast, MikMak and SmartCommerce charge additional fees for third-party integration, making their pricing higher.
How does KERV Kart handle product pricing updates compared to MikMak and SmartCommerce?
KERV Kart provides dynamic pricing updates, allowing users to see real-time price changes, helping them make more informed decisions. MikMak and SmartCommerce rely on static links that cannot reflect pricing changes, potentially leaving users unaware of price fluctuations.
