Kenley Mikolajchak Flashcards
Component
elements placed within a composition: headline, captions, copy, photos, typography, banners, & images
Composition
the way components of a design are visually combined to create a final product.
Concept
abstract elements of theme, general notation, connotation, message and style.
Alignment
arrangement in a straight line based on the edges or guides within a composition.
Flow
guides a viewer steadily through a composition
Direction
the management of the guidance of something within
Placement
Positioning of an item placement within a page/spread
Harmony
repetition of design elements like color, texture, shape
Unity
Feeling joined between components of a composition, creating a sense of completeness.
Balance
stable feel, appearance, equal
Proportion
Part or share in the relative size and scale of components
Scale
Weighing of size of one component to another.
Grouping
arrangement of elements that are unified as a whole
Proximity
Nearness in closeness to one another or group
Rhythm
the repetition or a pattern of components within a composition.
Division
Disagreement between white and a negative color.
Contrast
differences in objects, color, and sizes
Emphasis
Worth, Importance, & value of a component
Value
the measure of lightness and darkness in composition.
Spatial Relationships
the relationship to components within the space.
