Keating

Question 0

Method

Answer 0

Self report

Question 1

Aim

Answer 1

To assess the extent to which a mass media campaign (VISION) focusing on reproductive health and HIV/AIDS prevention resulted in increased awareness and prevention of HIV/AIDS

Question 2

Participants

Answer 2

3278 participants ages 15-49 from three Nigerian States. Interviewed and questionnaire. 60% married. Stratified random sampling used

Question 3

Procedure

Answer 3

Interviewed using questionnaire. Questions included info about family planning , sexual activity and exposure to media campaigns.
Asked whether they had seen certain campaigns through radio / tv / newspapers / health clinics
3 closed questions:
1) have you ever talked with a partner about ways to prevent getting the virus that causes aids
2) can people reduce their chances of getting the aids virus by using a condom every time they have sex
3) did you use a condom for your last sexual encounter

Question 4

Results

Answer 4

Exposure to media campaigns was high. Those who were exposed were 1 1/2 times more likely to have discussed HIV/AIDS with a partner

Twice as likely to know that condom use reduces the risk of HIV infection
Exposure to VISON had no effect on conform use during last sexual intercourse

Question 5

Conclusions

Answer 5

VISON increased awareness and communication of HIV/AIDS. Increased knowledge had no effect on condom use. Different media reached different people. Practical advice about how to obtain condoms should be included in future campaigns.