Ke'Asia Diggs Flashcards
Each of the elements placed within a composition: headline, subheadline, captions, copy, byline, photos, typography, banners, images, link, etc.
Component
The way in which components of a design are visually combined and arranged to create a final product.
Composition
Abstract elements of theme, connotation, message and style.
Concept
The lining up of components with each other based on the edges or guides within a composition.
Alignment
Guides a viewer through a composition by the placement of components.
Flow
The management of the movement of components within a composition.
Direction
The position of items on a spread. Placement of elements within a page/ spread determines the spatial relationship between elements and determines their relevance and significance.
Placement
Visual harmony means agreement between elements, and is a key component to developing the theme and visual appearance in a composition.
Harmony
The feeling of harmony between components of composition, creating a sense of completeness.
Unity
The distribution of the components of a composition giving it a stable feel or appearance. It may be symmetrical, asymmetrical, or radical.
Balance
The relative size and scale of components of a composition that create a feeling of unity; the relative size of all the components of the whole composition.
Proportion
The relative size of one component to another.
Scale
Elements that are unified as a whole based on proximity, similarity, continuation or alignment.
Grouping
The grouping of objects based on their closeness to one another.
Proximity
The repetition or alternation of components within a composition.
Rhythm
The use of white or negative space to separate or distinguish components in a composition.
Division
Differences in color, size, shape, location or relationship that compares/ creates differences in a composition.
Contrast
A component that stands out in a composition and draws a viewers attention.
Emphasis
The measure of lightness and darkness in composition.
Value
The relationship of all components within a composition and their position within space.
Spatial Relationships
