Julia Jules flash cards

Question 1

visual style

Answer 1

the appearance of an application. It defines a common style to be used and adopted by multiple components.

Question 2

Crowdsourcing

Answer 2

the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet.

Question 3

Divisional arrangement

Answer 3

structure is a type of organizational structure that groups each organizational function into a division

Question 4

Executive buy-in

Answer 4

occurs when a manager or a management team from outside the company raises the necessary finance, buys it, and becomes the company’s new management.

Question 5

Flat organizational structure

Answer 5

has an organizational structure with few or no levels of middle management between staff and executives.

Question 6

Functional arrangement

Answer 6

(for a system) means the physical arrangement of systems and components to provide the service for which the system is intended, and which is described in the system design description.

Question 7

Hybrid organizational structure

Answer 7

The World Bank defines a hybrid organizational structure as one in which more than one organizational design is used.

Question 8

Matrix arrangement

Answer 8

The elements can be real or complex numbers, variables, or other symbols that are arranged in a rectangular format.

Question 9

Social charactiers

Answer 9

is essentially adaptive to the dominant mode of production in a society. … While individual character describes the richness of the character structure of an individual, the social character describes the emotional attitudes common to people in a social class or society.

Question 10

Business to business (B2B)

Answer 10

also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.

Question 11

Brand recognition

Answer 11

DescriptionBrand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.

Question 12

Business to consumer (B2C)

Answer 12

DescriptionDirect-to-consumer refers to selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen.

Question 13

Company culture

Answer 13

DescriptionOrganizational culture encompasses values and behaviors that contribute to the unique social and psychological environment of a business

Question 14

Consumer to business (C2B)

Answer 14

DescriptionConsumer-to-business is a business model in which consumers create value and businesses consume that value.

Question 15

Consumer to consumer (C2C)

Answer 15

Consumer to consumer markets provide an innovative way to allow customers to interact with each other.

Question 16

Core business goal

Answer 16

Business goals describe what a company expects to accomplish over a specific period of time and are very important for the health and well-being of any company.

Question 17

Crowdshaping

Answer 17

Crowdshipping, sometimes referred to as crowd logistics, applies the concept of crowdsourcing to the personalized delivery of freight.

Question 18

Employee advocacy

Answer 18

At its core, employee advocacy is the promotion of an organization by its staff members.

Question 19

organizational structure

Answer 19

DescriptionAn organizational structure defines how activities such as task allocation, coordination, and supervision are directed toward the achievement of organizational aims.

Question 20

Landing page

Answer 20

DescriptionIn online marketing, a landing page, sometimes known as a “lead capture page”,”single property page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.

Question 21

Medium organizational structure

Answer 21

Medium aspires to empower individual voices and avoid the bureaucracy that often accompanies traditional organizational structures

Question 22

Mission statement

Answer 22

a formal summary of the aims and values of a company, organization, or individual.

Question 23

Organizational arrangement

Answer 23

The typically hierarchical arrangement of lines of authority, communications, rights and duties of an organization

Question 24

Organizational structure

Answer 24

DescriptionAn organizational structure defines how activities such as task allocation, coordination, and supervision are directed toward the achievement of organizational aims.

Question 25

QR code

Answer 25

a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.

Question 26

Referral link

Answer 26

A referral link, also known as an affiliate one, is the URL that allows a company to promote their products or web content.

Question 27

Return on investment (ROI)

Answer 27

Return on investment is a ratio between net profit and cost of investment. A high ROI means the investment’s gains compare favourably to its cost.

Question 28

Social tone

Answer 28

Voice: Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional.

Question 29

Social voice

Answer 29

Social share of voice is usually measured as a percentage of total mentions within an industry or among a defined group of competitors.

Question 30

Tall organizational structure

Answer 30

In its simplest form, a tall structure results in one long chain of command similar to the military. As an organization grows, the number of management levels increases and the structure grows taller.

Question 31

Referral traffic

Answer 31

Referral traffic describes the people who come to your domain from other sites, without searching for you on Google.

Question 32

Color Palette

Answer 32

A palette is a range of colors. It is also the board that artists use to hold and mix paint. Picture Picasso in his blue period: