JRM Chapter 10 Terms

Question 1

Branching Question

Answer 1

1. Question that sorts respondents into subgroups

2. Directs subgroups to different parts of questionnaire.

Question 2

Closed-ended question

Answer 2

1. A question with response alternatives provided

Question 3

Advantages/Disadvantages of closed-ended questions

Answer 3

Pros- easy to answer w/little time, assigned values, easy to compare, willingness to respond.
Cons- choices may not represent responded, wording can mess things up.

Question 4

Double-barreled question

Answer 4

1. Question that is really two questions in one.

Question 5

Filter question

Answer 5

1. Question used to screen respondents so subsequent questions will be asked only of individuals as they apply to them.

Question 6

Focused interview

Answer 6

1. Semi-structured/flexible interview schedule used when interviewing elites.

Question 7

Interviewer bias

Answer 7

1. Interviewer’s influence on the respondents answers

2. Example of reactivity

Question 8

Differences between interviews/surveys

Answer 8

1. Interviews- asks respondents in non-standardized/individualized manner.
2. Surveys- highly standardized/structured.

Question 9

Leading question

Answer 9

1. Question that encourages respondent to choose a certain response.

Question 10

Open-ended question

Answer 10

1. Question with no response alternatives provided.

Question 11

Pros/Cons to open-ended quesitons

Answer 11

Pros- Expressive/tests knowledge/values

Cons- variety of info can be too little/much, bias responses, costly.

Question 12

Push poll

Answer 12

1. Poll intended not to collect information but to feed respondents false/damaging info about a candidate/cause.

Question 13

Question-order effect

Answer 13

1. Effect on responses of question placement within a questionnaire.

Question 14

Response quality

Answer 14

1. extent to which responses provide accurate/complete information.

Question 15

Response rate

Answer 15

1. Proportion of respondents selected for participation in a survey against those who actually participate.

Question 16

Response set

Answer 16

1. Pattern of responding to a series of questions in a similar fashion without careful reading of each question.

Question 17

Sample-population congruence

Answer 17

1. Degree to which sample subjects represent the population from which they are drawn.

Question 18

Single-sided question

Answer 18

1. Question where the respondent is asked to agree/disagree with a single substantive question.

Question 19

Survey instrument

Answer 19

1. Schedule of questions to be asked of the respondent.

Question 20

Two-sided question

Answer 20

1. A question where two substantive alternatives are provided.