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Journalism > JRL Final > Flashcards

JRL Final Flashcards

1
Q

Message being sent through media must be ____ before it can be transmitted

A

encoded

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2
Q

Luis has just woken up and decides if he wants to go to class that is

A

intrapersonal communication

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3
Q

The _____ model of mass communication looks at the process of mass communication

A

transmission

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4
Q

A media is trying to find out whether internet or television ads are more persuasive, they should look at

A

media effects

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5
Q

Newspaper runs stories saying people support cutting taxes. This makes those against it keep silent which is called

A

spiral of silence

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6
Q

Martha watch a lot of crime shows and believe the world is very dangerous, This is an example of

A

mean world syndrome

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7
Q

_____is where companies use it combined properties to promote each other

A

synergy

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8
Q

_____is one of the leading new media companies in the world

A

Alphabet/ Google

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9
Q

Big box retailers like Wal-mart and Target that sell CD’s and movies would be considered part of

A

short head

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10
Q

The majority of cable television music videos channels are owned by

A

Viacom

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11
Q

Papyrus is______

A

is an early writing surface made of reeds by Egyptians

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12
Q

____lead to the production of inexpensive dime novels

A

steam powered rotary press

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13
Q

____was pioneer in photojournalism with his photos of civil war

A

Mathew Brady

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14
Q

Magazines that are targeted at specific industries are

A

trade magazines

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15
Q

Magazine editors are often unwilling to put minorities on their cover because

A

they are afraid it won’t sell as well then

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16
Q

The journalistic value of _____ represents the idea that your own country and culture is better than others

A

ethnocentrism

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17
Q

The journalistic value of _____ represents the idea politicians should serve the public good and their not their own interest

A

altruistic democracy

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18
Q

The journalistic value of _____ represents the suspicion journalist often have of extremist of either side of an issue

A

moderatism

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19
Q

Guglielmo Marconi helped invent the

A

radio

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20
Q

A podcast is

A

an MP 3 compressed audio that can be listened anywhere

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21
Q

William S. Paley, president of CBS Network, saw radio as

A

an excellent tool for advertising products and services

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22
Q

Who was the director of Birth of Nation

A

D. W. Griffith

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23
Q

The film that created the idea of the summer blockbuster was

A

Jaws

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24
Q

Eadweard Muybridge and Etienne Marey are famous for

A

the conducted early experiments on depicting motion with photos

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25
Q

Movie profitability is determined by

A

box office receipts, home video sales, and the budget for making it

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26
Q

Philo T. Farnsworth invented the

A

basic technology for television

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27
Q

PBS attracted its first significant audience through

A

Sesame Street

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28
Q

Which movie sold the most tickets of all time

A

Gone with the Wind

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29
Q

Our definition of what is broadcasting is being changed by the fact that you can now

A

all of the above

30
Q

Which is a characteristic of online media

A

all of the above: it is social, mobile and location based

31
Q

The term SMS refers to

A

short message service or text messaging

32
Q

Who developed TCP/IP, the original specification for the internet’s protocols

A

Bob Kahn and Vint Cerf

33
Q

An advantage that online news sources run by legacy media have over purely new media sites is

A

They have a reliable source of content

34
Q

The term economy of abundance means

A

there are as many or more goods available as people want to buy

35
Q

The advertising agency department responsible for developing actual ads themselves is

A

creative activity

36
Q

The first major mass medium to use U.S. advertising was

A

Newspapers

37
Q

Edward L. Bernays is remembered for

A

he wrote the first book about public relations and taught early PR courses

38
Q

During WWI, the job of the four minute men was to

A

be prepared to give a series of four-minute speeches

39
Q

Companies facing an online crisis should

A

Track the blogosphere and social media to see what people are saying

40
Q

The belief that Americans should be allowed to freely express themselves originated with

A

First Amendment

41
Q

The John Peter Zenger case established

A

truth is an absolute defense against libel

42
Q

The law passed by Congress following 9/11 which expanded the ability of the FBI was the

A

USA Patriot Act

43
Q

Which of the following cases established the reporters have a legal obligation to keep a verbal promise made to a source

A

Cohen v. Cowles Media

44
Q

The case Morse v. Fredrick demonstrated

A

High school students can be punished for speech promoting drug use

45
Q

The term morals means

A

a religious or philosophical code of behavior

46
Q

The term ethics means

A

a rational means of deciding making when both alternatives are equally attractive

47
Q

The “Golden Mean’ was Aristotle’s notion of

A

Ethical behavior comes from striking a balance between excess and defect

48
Q

The theory of the veil of ignorance means

A

justice is possible when decisions are made without considering the social status of the people involved

49
Q

Former Washington Post reporter Jose Vargas is controversial for

A

hiding the fact that he was an undocumented immigrant

50
Q

Which of the following is a reason why many of the media reports about Sago Mien were so wrong

A

journalist wanted the story to turn out okay

51
Q

In what country was Washington Post reporter Jason Rezaian imprisoned for more than 500 days

A

Iran

52
Q

The____theory of the press states that the press should be allowed to print or broadcast anything

A

libertarian

53
Q

Al Jazeera is

A

the Arab-language satellite news network that broadcast out of Qatar

54
Q

We are able to learn by observing others and the consequences they face is what

A

Social Learning

55
Q

Bertelsmann, Disney, Time Warner, Viacom, and Century Fox are

A

Legacy Conglomerates

56
Q

The press has a responsibility to give voice to the public and to society is called what

A

social responsibility

57
Q

United Airlines Flight 93, where the passengers sacrificed their own lives to save those at the pentagon during 9/11, is an example of what

A

Principle of Utility

58
Q

we should act in a way in which we would be willing to have everyone else act is called what

A

Categorical imperative

59
Q

The Vanity Fair magazine cover of Caitlyn Jenner is an example of “Everything moves from the margin to the center

A

true

60
Q

____contained essays, poetry, obituaries, and a column called “The Ladies’ Friend”

A

The Saturday Evening Post

61
Q

Publications that focus on serious essays and short fiction

A

Literary magazines

62
Q

Progressive investigative journalists writing in the late 1800s, early 1900s were called

A

Muckrakers

63
Q

Seven Sisters, Vogue, and Glamour are examples of what

A

Women’s magazines

64
Q

Maxim, Playboy, and Esquire are examples of what

A

Men’s magazines

65
Q

ads that look like editorial content are

A

native ads

66
Q

The idea that open competition among businesses will create a better, more prosperous world. But must be responsible

A

Responsible capitalism

67
Q

Nostalgia for the old-fashioned rural community

A

Small town pastoralism

68
Q

When journalists cover disorder they tend to focus on the restoration of order which is called

A

social order

69
Q

_____ has biggest box office to date

A

Star Wars: The Force Awakens

70
Q

____was the first major film to have all-digital sets

A

Sky Captain and the World of Tomorrow

Journalism (1 decks)

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