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JRL Final Flashcards

1
Q

Message being sent through media must be ____ before it can be transmitted

A

encoded

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2
Q

Luis has just woken up and decides if he wants to go to class that is

A

intrapersonal communication

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3
Q

The _____ model of mass communication looks at the process of mass communication

A

transmission

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4
Q

A media is trying to find out whether internet or television ads are more persuasive, they should look at

A

media effects

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5
Q

Newspaper runs stories saying people support cutting taxes. This makes those against it keep silent which is called

A

spiral of silence

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6
Q

Martha watch a lot of crime shows and believe the world is very dangerous, This is an example of

A

mean world syndrome

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7
Q

_____is where companies use it combined properties to promote each other

A

synergy

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8
Q

_____is one of the leading new media companies in the world

A

Alphabet/ Google

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9
Q

Big box retailers like Wal-mart and Target that sell CD’s and movies would be considered part of

A

short head

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10
Q

The majority of cable television music videos channels are owned by

A

Viacom

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11
Q

Papyrus is______

A

is an early writing surface made of reeds by Egyptians

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12
Q

____lead to the production of inexpensive dime novels

A

steam powered rotary press

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13
Q

____was pioneer in photojournalism with his photos of civil war

A

Mathew Brady

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14
Q

Magazines that are targeted at specific industries are

A

trade magazines

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15
Q

Magazine editors are often unwilling to put minorities on their cover because

A

they are afraid it won’t sell as well then

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16
Q

The journalistic value of _____ represents the idea that your own country and culture is better than others

A

ethnocentrism

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17
Q

The journalistic value of _____ represents the idea politicians should serve the public good and their not their own interest

A

altruistic democracy

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18
Q

The journalistic value of _____ represents the suspicion journalist often have of extremist of either side of an issue

A

moderatism

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19
Q

Guglielmo Marconi helped invent the

A

radio

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20
Q

A podcast is

A

an MP 3 compressed audio that can be listened anywhere

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21
Q

William S. Paley, president of CBS Network, saw radio as

A

an excellent tool for advertising products and services

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22
Q

Who was the director of Birth of Nation

A

D. W. Griffith

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23
Q

The film that created the idea of the summer blockbuster was

A

Jaws

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24
Q

Eadweard Muybridge and Etienne Marey are famous for

A

the conducted early experiments on depicting motion with photos

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25
Movie profitability is determined by
box office receipts, home video sales, and the budget for making it
26
Philo T. Farnsworth invented the
basic technology for television
27
PBS attracted its first significant audience through
Sesame Street
28
Which movie sold the most tickets of all time
Gone with the Wind
29
Our definition of what is broadcasting is being changed by the fact that you can now
all of the above
30
Which is a characteristic of online media
all of the above: it is social, mobile and location based
31
The term SMS refers to
short message service or text messaging
32
Who developed TCP/IP, the original specification for the internet’s protocols
Bob Kahn and Vint Cerf
33
An advantage that online news sources run by legacy media have over purely new media sites is
They have a reliable source of content
34
The term economy of abundance means
there are as many or more goods available as people want to buy
35
The advertising agency department responsible for developing actual ads themselves is
creative activity
36
The first major mass medium to use U.S. advertising was
Newspapers
37
Edward L. Bernays is remembered for
he wrote the first book about public relations and taught early PR courses
38
During WWI, the job of the four minute men was to
be prepared to give a series of four-minute speeches
39
Companies facing an online crisis should
Track the blogosphere and social media to see what people are saying
40
The belief that Americans should be allowed to freely express themselves originated with
First Amendment
41
The John Peter Zenger case established
truth is an absolute defense against libel
42
The law passed by Congress following 9/11 which expanded the ability of the FBI was the
USA Patriot Act
43
Which of the following cases established the reporters have a legal obligation to keep a verbal promise made to a source
Cohen v. Cowles Media
44
The case Morse v. Fredrick demonstrated
High school students can be punished for speech promoting drug use
45
The term morals means
a religious or philosophical code of behavior
46
The term ethics means
a rational means of deciding making when both alternatives are equally attractive
47
The “Golden Mean’ was Aristotle’s notion of
Ethical behavior comes from striking a balance between excess and defect
48
The theory of the veil of ignorance means
justice is possible when decisions are made without considering the social status of the people involved
49
Former Washington Post reporter Jose Vargas is controversial for
hiding the fact that he was an undocumented immigrant
50
Which of the following is a reason why many of the media reports about Sago Mien were so wrong
journalist wanted the story to turn out okay
51
In what country was Washington Post reporter Jason Rezaian imprisoned for more than 500 days
Iran
52
The____theory of the press states that the press should be allowed to print or broadcast anything
libertarian
53
Al Jazeera is
the Arab-language satellite news network that broadcast out of Qatar
54
We are able to learn by observing others and the consequences they face is what
Social Learning
55
Bertelsmann, Disney, Time Warner, Viacom, and Century Fox are
Legacy Conglomerates
56
The press has a responsibility to give voice to the public and to society is called what
social responsibility
57
United Airlines Flight 93, where the passengers sacrificed their own lives to save those at the pentagon during 9/11, is an example of what
Principle of Utility
58
we should act in a way in which we would be willing to have everyone else act is called what
Categorical imperative
59
The Vanity Fair magazine cover of Caitlyn Jenner is an example of “Everything moves from the margin to the center
true
60
____contained essays, poetry, obituaries, and a column called “The Ladies’ Friend”
The Saturday Evening Post
61
Publications that focus on serious essays and short fiction
Literary magazines
62
Progressive investigative journalists writing in the late 1800s, early 1900s were called
Muckrakers
63
Seven Sisters, Vogue, and Glamour are examples of what
Women's magazines
64
Maxim, Playboy, and Esquire are examples of what
Men's magazines
65
ads that look like editorial content are
native ads
66
The idea that open competition among businesses will create a better, more prosperous world. But must be responsible
Responsible capitalism
67
Nostalgia for the old-fashioned rural community
Small town pastoralism
68
When journalists cover disorder they tend to focus on the restoration of order which is called
social order
69
_____ has biggest box office to date
Star Wars: The Force Awakens
70
____was the first major film to have all-digital sets
Sky Captain and the World of Tomorrow

Journalism (1 decks)

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