Journalism terms March 2015 Flashcards
- white spaced used in story
Air
typing using all caps
All caps
awkward layout where story banner
armpit
the part of a letter extending above the x-height
Ascender
an imaginary line that type rest on
baseline
a software command that allows you to raise or lower the baseline of
baseline shift
a page element that extends to the trimmed edge of a printed page.
bleed
a mixture of two colors that fade gradually
blend
a heavier, darker, weights of typeface
boldface
a type of dingbat usually a big dot used to highlight
bullet
art or type aligned symmetrically
centered
a layout that tries to use all the space available, it may be heavy in appearance. little white space
conservative layout
the part of a letter extending below the baseline
Descender
decorative type characters, used for emphasis or effect
Dingbats
a thin shadow effect to added effect to characters in a headline
Drop shadow
a small, detailed page diagram showing where all elements go, also the process of drawing a layout
dummy
characters wider than the standard set width
expanded/extended type
all the difference weights and styles of one typeface
family
elements aligned left
flush left
elements aligned right
flush right
all the characters in one size weight
font
the underlying pattern of lines forming the framework of a page; also to align elements on a page
grid