Job Description Flashcards
Oversight and development of our content supply chain and e2e content model. Driving adaptation and usage, working closely with agencies and partners to deliver.
What is end to end content model?
Content strategy and planning
Content creation and workflow pre-production
Production phase
Asset management and organisation
Content adaptation and distribution (channel specific optimisation)
Content measurement and optimisation performance tracking
Feedback loop
Quality control and approval process
Distribution
Track KPIs
Developing and leading tech integrations to establish efficient delivery of e2e model.
Give an example of some tech integration for our e2e model?
Planning & strategy tools (Monday.com)
AI enhanced creation (adobe firefly, grammarly business)
Distribution and channel management (Sprout social, Contentful website, Klaviyo email)
Personalisation (targeting ads)
Performance optimisation and real time analytics (Google Analytics 4, IBM Watson Campaigns Management)
Content measurement and creative effectiveness: test and learn is key for both organic and paid content, driving continuous optimisation for growth. Making recommendations on how to drive our content model for optimum results.
List key metrics and test and learn tools:
Conversion tracking, click through rate, views, video engagement rate, sharing metrics, time on page for tutorial/ educational content
Optimizely - a/b testing and predictive analytics, content recommendations
Working on new digital marketing, tech, AI capabilities to drive the marketing function forward including work flow.
Talk about marketing channels and AI tech
Updating SEO strategy for voice search
IBM Watson Campaign Management (customer journey optimisation, predictive analytics, behavioural analytics)
Adobe firefly & Adobe sensei (image generation, design variations, brand safe image generation)
Sprout social ai tool (content scheduling, performance prediction, optimal posting times)
Optimizely (a/b testing)
Jasper (SEO optimisation)
