Jeremy Moon Lecture

Question 1

what is Jeremy Moon the CEO of?

Answer 1

icebreaker, animals like us

Question 2

Holistic brand system?

Answer 2

Who: Consumer
Why: Purpose
How: Brand
What: Product
Execution

Question 3

what does execution mean

Answer 3

how you get stuff built into a company. It’s all based on your customers and where they shop. The whole culture and vibe is people that are attracted to that.

Question 4

what is finding the gap?

Answer 4

its all about finding a gap in the market and building a new category.

Question 5

what do you normally compete on in a business when finding a gap?

Answer 5

you normally compete on price, you are the cheapest or you’re the best and something different, if you’re in between you kind of get crunched.

Question 6

A place and position that gives you an advantage over your competitors which overtime becomes sustainable. TRUE or FALSE?

Answer 6

true

Question 7

is marketing important in a business?

Answer 7

yes so important especially when launching a brand into a already existing market.

Question 8

what did Jeremy say are the original steps in creating a new business

Answer 8

workout where your market is, what your angle is, raise some money, make your pitch compelling and different and then Hussle like hell for the next 5 years