Jan 26 Flashcards

1
Q

What is health promotion?

A

Health promotion is defined as “the process
of enabling people to increase control over,
and to improve, their health”
(Ottawa Charter for Health Promotion, 1986).
• To reach a state of complete physical, mental and
social well-being, an individual or group must be
able to identify and to realize aspirations, to satisfy
needs, and to change or cope with the
environment

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2
Q

Fundamental conditions & resources for health

A
peace,
• shelter,
• education,
• food,
• income,
• a stable eco-system,
• sustainable resources,
• social justice, and equity
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3
Q

How can we do that?
Health Promotion Features
what can we do to promote health

A

A holistic view of health;
• A focus on participatory approaches;
• A focus on the determinants of health, the social, behavioural,
economic & environmental conditions that are the root causes of
health & illness;
• Building on existing strengths & assets, not just addressing health
problems & deficits;
• Using multiple, complementary strategies to promote health at the
individual & community level.

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4
Q

A Holistic View of Health

A

“a state of complete physical, mental and social well-being rather than a
mere absence of disease or infirmity.”
• Should we redefine health in health promotion domain?

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5
Q

Quality of Life •

Quality of life includes:

A

Quality of life is “the degree to which a person enjoys the important
possibilities of his or her life” (Quality of Life Research Unit, 2006).
• Quality of life includes:
– Being: Who one is. One’s physical, psychological, & spiritual being.
– Belonging: Connections with One’s Environment. One’s physical,
social, and community belonging.
– Becoming: Achieving personal goals, hopes, and aspirations. One’s
practical, leisure, and growth achievements.
• This holistic concept of quality of life is an important part of health
promotion’s concept of health.

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6
Q

Resilience?

A

Resilience is “people’s capacity to draw on their own
resourcefulness to deal effectively with the demands of life, to
return to full functioning after setbacks, and to learn from
such experiences to function better in the future” (Mangham,
Reid & Stewart, 1996).
• Individual resilience is an important skill and ability that
contributes to health, including mental health.
• Community resilience is an important factor that determines
the health of communities. The degree of community
resilience can also be an indicator of community health.

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7
Q

A Holistic View of Health

A

Redefining Health in health promotion domain
• “In the health promotion domain, health is equivalence to
healthiness & is related to concepts of resilience …….
…….It refers primarily to mental & physical dimensions of
healthiness, has strong social aspects & is determined by
many internal & external factors, including those of a
personal, collective, environmental, political, and global
nature.”

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8
Q
  • A focus on participatory approaches;

* Key health promotion values

A

– Values…
• A focus on the determinants of health, the social, behavioural,
economic & environmental conditions that are the root causes of
health & illness;
• Building on existing strengths & assets, not just addressing health
problems & deficits;
• Using multiple, complementary strategies to promote health at the
individual & community level.

Wherever possible, health promotion practitioners
address health issues by doing things with people
rather than doing things for them.
• Key health promotion values
– Empowerment
– Social justice and equity
– Inclusion
– Respect
need to gain trust
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9
Q

• Empowerment :

A

– is a process through which people gain greater
control over the decisions & actions affecting
their health (Nutbeam, 1998).
– Empowered people are able to exercise greater
control & decision making ability over the
factors contributing to their health and enjoy
greater health status.

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10
Q

• Social Justice & Equity

A

Poverty & income inequality are the greatest causes/determinants of
health status.
• Low-income Canadians are more likely to die younger & suffer more
illness than Canadians with higher income regardless of age, sex, race or
place of residence (Second Report on Health of Canadians, 1999).
• Health promotion practice: concern with social justice to ensure that
everyone has equitable access to food, income, employment, shelter,
education and other factors needed to maintain good health.

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11
Q

what are the greatest causes/determinants of

health status.

A

poverty and income inequality

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12
Q

Health inequality:

health inequities

A

health inequality: unequal differences in health between groups.
– Often unavoidable.
• Example: genetic differences, age would be sources of health
inequality.- genetic diferences,
• Health inequities: occur when the source of the difference between
groups is avoidable.
– includes an element of unfairness

poverty disproportionally affect one group of people over another
unequal distribution

example: celebrity, dubai,

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13
Q

Health Equity Matters

A

The Institute of Population & Public Health
initiated a Strategic Plan 2009-2014, “Health
Equity Matters”
with the vision :
“to be recognized as a world-class institute that
demonstrates excellence, innovation, & leadership
in the generation & application of population &
public health evidence to improve health &
promote equity in Canada and globally”.

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14
Q

Health Inequity - an issue in Saskatoon ?

A

lower socio economic area life expectancy is way lower

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15
Q

Tackling Health Inequity –

Role of the Health Service

A

• Champion for Health Improvement
• Policies which reduce health inequity
– Employment policies
• Equal service for equal need

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16
Q

equality, vs equity

A

equity- the boxes that our bigger for the shorter ppl, equality- everyone gets the same size box

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17
Q

“Equal Service for Equal Need”

A
Dimensions of Service
– Volume
– Quality
– Uptake
Dimensions of Equity
– Socioeconomic,
– Gender,
– RIS (reqestered indigenous status),
– Age,
– Rural : Urban
The Use : Need ratio
Use of service / Need for Care = 1
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18
Q

www.communityview.caé

A

for 350 case study

19
Q

What are the barriers

to quality health care ?

A
Patient
• Affordability
• Family responsibilities
• Emotional stress
• Demands of work
• Language
• Lack of awareness
• Previous bad experience
Service
• Availability of service
• Complexity of access
• Culturally insensitive services
• Discrimination
• Clinical practice variation
20
Q

Health disparity:

A

unequal distribution of health, has different
meanings.
– It can include an element of health inequity and unfairness, but not
necessarily always.
– health disparity as “a chain of events signified by a difference in:
1. environment,
2. access to, utilization of, and quality of care,
3. health status,
4. a particular health outcome that deserves examination”

21
Q

A Focus on the Determinants of Health

A
Social, economic & environmental factors which determine the health status
of individuals or populations
• Income and social status
• Social support networks
• Education
• Employment and working conditions
• Physical environments
• Social environments
• Biology and genetic endowment
• Healthy child development
• Health services
• Racism?
• Sexual orientation ?
22
Q

Sex vs. Gender?

A

The point is that sex and gender are both determinants of health.
– Sex: (male & female)
• the biological and physiological characteristics that define men & women
• is a biological determinant of health; women experience certain
conditions that do not affect men and vice versa.
• Examples?
– Gender (masculine” & “feminine)
• the socially constructed roles, behaviours, activities, and attributes that a
given society considers appropriate for men and women
• is a social determinant of health; power, access, and control are factors
which influence health outcomes for women
• Example?
40
h

23
Q

Building on Strengths & Assets

A

Wherever possible, health promotion practice builds on
positive factors promoting the health of individuals &
communities.
– community leaders,
– existing programs & services,
– strong social networks, or
– institutions & events in the community that bring people
together.
• A focus on strengths and assets: important value that helps
to distinguish health promotion from other concepts in health

24
Q

Using Multiple, Complementary Strategies

A

Health promoters use multiple strategies focused on individuals,
families, groups, communities and entire populations (e.g., a region,
province or nation).
• Ottawa Charter for Health Promotion (five action areas)
1. building healthy public policy
2. creating supportive environments
3. strengthening community action
4. developing personal skills
5. re-orienting health services

25
Q

How Does Health Promotion Differ from

Other Approaches?

A

• Population Health
Population health aims to improve health inequalities
among population groups by examining & acting upon a
broad range of factors & conditions that determine health
• The main interventions: societal-level policies
• does not place much emphasis on:
– strategies promoting individual & community level change

26
Q

• Disease Prevention

A

the branch of public health practice concerned with the
prevention of chronic diseases contributing to premature
mortality (e.g., heart disease, cancer, stroke, diabetes).
• HP shares many of the same strategies as disease prevention,
but different features:
– a focus on assets & strengths
– a commitment to participatory approaches
– a greater focus on the social, economic & environmental causes of
health and illness

27
Q

• Harm Reduction

A

actions which decrease the adverse health, social and economic
consequences of engaging in HIGH-RISK behaviours without requiring
moderation (e.g., smoking, alcohol and drug use).
• While health promotion utilizes many of the same actions &
strategies employed by harm reduction, its focus is much
broader than high-risk behaviours.

28
Q

Key Strategies in Health Promotion:

A
Health Communication
• Health Education
• Self-Help/Mutual Aid
• Organizational change
• Community Development and Mobilization
• Advocacy
• Policy Development
29
Q

Health Communication

A

Communication is about producing & exchanging
information & meaning using signs and symbols
(Gerbner, 1985).
• Health communication: the use of communication
techniques & technologies to influence individuals,
populations, & organizations for the purpose of
promoting conditions contributing to human &
environmental health.

30
Q

Types of Health Communication

A

Toronto Health Communication Unit

  1. Persuasive or behavioural communication
  2. Risk communication
  3. Media advocacy
  4. Entertainment education
  5. Interactive health communication
31
Q

Characteristics of Effective health

communication

A
accurate,
• available,
• balanced,
• consistent,
• culturally appropriate,
• evidence-based,
• wide reaching,
• reliable,
• repetitive,
• timely,
• understandable
32
Q

Health Education

A

“consciously constructed opportunities for learning
involving some form of communication designed to
improve health literacy, including:
– improving knowledge
– developing life skills
which are contributing to individual & community
health.”

33
Q

Health Communication vs. Health Education?

A

health communication campaigns
– directed at large audiences
• health education
– through one-to-one sessions
– small groups/classes
– more intense level of knowledge or skill development
• attending multiple workshops/classes vs. reading brochure/
viewing a televised public service announcement
– Interactive
– Participant/learner-directed

34
Q

Self-Help/ Mutual Aid

A

a process by which people who share common experiences,
situations or problems can offer each other support.
– Alcoholics Anonymous (AA-from late 1930s)
– Narcotics Anonymous (sprang from AA in early 1950s)

35
Q

Self-Help/ Mutual Aid

What does it offer?

A

social support
• information sharing
• identity formation
• personal growth & transformation (e.g., overcoming
addiction)
• advocacy & collective empowerment (e.g., lobbying for
actions to address the health problem shared by group
members)

36
Q

Limitations of MASH Groups

A

high rates of drop outs
• poor participation
– do not achieved desired benefits
– become frustrated with talking about their problems
without finding a solution
– the root of an issue is at a systematic level (e.g. poverty or
low employment
• Some can benefit: those are most motivated to
change & may have made the necessary changes with
or without the support of the group

37
Q

Ways to Support MASH Groups?

A

As a practitioner:
• Informing clients of groups or helping set up ones that are
needed;
• Getting funding to cover childcare, transportation costs;
• Providing respectful, one-on-one support & encouragement to
help individuals develop the confidence needed to participate
in a group;
• Skills training;
• Access to resources, credentials, funding and practical support;
• Encouragement & moral support.

38
Q

Organizational change

A

An organization is a group of people intentionally
organized to accomplish a common goal or goals.
• Organizational environments can affect health directly
or indirectly
• Organizational change:
– the process of working within settings for health, such as
schools, worksites, businesses, universities, hospitals &
recreational facilities, to create supportive environments
that better enable people to make healthy choices.

39
Q

Four dimensions of change in organization:

A

Organization wide change vs. subsystem change
• Transformational vs. incremental change
• Remedial vs. developmental change
• Reactive vs. proactive change
68
Example:
Nutrition Positive Program at various elementary and high schools.

40
Q

Community Development & Mobilization

A

Community
– A spatial dimension: a place or locale
– Non-spatial dimensions (interests, issues, identities)
– Social interactions
– Identification of shared needs & concerns
• Community development
“ an incremental process through which individuals &
communities gain the power, insight & resources to make
decisions & take action regarding their well-being.”

41
Q

International Principles of

Community Development

A

Promote active &representative participation enabling all
community members to meaningfully influence the decisions
that affect their lives
• Engage community members in learning about &
understanding community issues
• Incorporate the diverse interests & cultures of the community
in the community development process
• Work actively to enhance the leadership capacity of
community members
• Be open to using the full range of strategies to work toward
the long-term sustainability

42
Q

Community-Based Strategies

A

Community-Based Strategies
– link programs & services to community groups
– health issue under consideration, usually related
to the prevention of health-related risk factors
(e.g., tobacco, physical inactivity),
– identified by the sponsoring agency
– Interventions are implemented according to
defined timelines,
– decision making power is with the sponsoring
organization, not community participants

43
Q

• Community Development Strategies

A

The problem or issue is defined by community residents
rather than the sponsoring organization
– The process of planning & implementing the community
development initiative is ongoing….
– Community development emphasizes enhanced
community capacity not measurable changes in health risk
factors, as the desired outcome.

44
Q

no exam q on shrx saskatoon health region

A

f