ISSUES - Cultural Bias Flashcards
Cultural Bias
Studying one culture and generalising to all other cultures
Universality
Where a behaviour is similar across all cultures. All cultures have the same behaviour.
Ethnocentrism
When one culture is studied and it is implied that that culture is more important and superior to others
Cultural Relativism
Appreciating that behaviour varies between cultures. Does not generalise to other cultures
Emic Approach
Exaggerating the difference between cultures. Does not generalise to other cultures.
Etic Approach
Minimising the differences between cultures.
Imposed Etic
Assumes that all cultures are similar and use theories/methods from one culture to also study other cultures.
Derived Etic and Indigenous Researchers
Studies other cultures ina culturally relative way using indigenous researchers (someone within the culture studied)