ISE & BUSINESS MODEL / PLAN

Question 1

Q: Define business model.

Answer 1

A: A business model outlines how a company creates, delivers, and captures value, detailing revenue streams, customer segments, and key activities.

Question 2

Q: List different types of business models.

Answer 2

A: Types include:

B2B (Business-to-Business) Business-to-business is a business model where one company sells products or services to other businesses.
B2C (Business-to-Consumer)Business-to-consumer is a business model where one company sells products or services directly to consumers
C2C (Consumer-to-Consumer)Consumer-to-consumer is a business model where individuals can buy and sell goods or services from each other.
Subscription Model
Freemium Model

Question 3

Q: What is the purpose of competitive analysis?

Answer 3

A: Competitive analysis identifies strengths and weaknesses of competitors, helping businesses develop strategies to outperform them.

Question 4

Q: Explain the concept of market segmentation.

Answer 4

A: Market segmentation is the process of dividing a target market into smaller groups based on characteristics like demographics, behavior, and needs.

Question 5

Q: What are the key elements of a marketing strategy?

Answer 5

A: Key elements include:

Target Audience
Value Proposition
Marketing Channels
Budget and Resources
Metrics for Success

Question 6

Q: Describe the difference between a startup and a small business.

Answer 6

A: Startups aim for rapid growth and scalability, often seeking external funding, while small businesses focus on stability and local markets.