IRISH TOURISM Flashcards
WHY TOURISM MATTERS - GLOBALLY
Over the past 6 decades tourism has experienced continued expansion and diversification becoming one of the largest and fastest growing economic sectors in the world.
In spite of occasional shocks, international tourist arrivals have shown virtually uninterrupted growth:
1990- 435m
2000- 675m
2010- 940m
2020- 1.5B (forecast)
2030- 1.8B (forecast)
WHY TOURISM MATTERS - GLOBALLY 2
In 2012
- International
TOURISM
Tourism is travel for recreational, leisure or business purposes.
Example:
Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business or other purposes
TRAVEL
Travel refers to the activity of travellers. A traveller is someone who moves between different geographic locations for any purpose and any duration.
Travel within a country by residents is called DOMESTIC TRAVEL. Travel to a country by non-residents is called INBOUND TRAVEL, whereas travel outside a country by residents is called OUTBOUND TRAVEL.
A TOURIST
*International tourist
A visitor who travels to a country other than that in which he/she has his/her usual residence for at least ONE NIGHT but not more than one year and whose main purpose of visit is other than the exercise of an activity remunerated within that country visited.
*Domestic tourist
Any person regardless of nationality, resident in a country and who travels to place in the same country for not more than one year and whose main purpose of visit is other than following an occupation remunerated from within the place visited.
Holidaymaker
A holidaymaker is a tourist whose main reason for travelling is holiday/leisure/recreation.
Rather than for example someone travelling for business or to visit friends and family (VFR)
A VISITOR
A visitor is a traveller taking a trip to a destination
>outside his/her usual environment
>for less than a year
>for any main purpose (leisure,business or other personal purpose) other than to be employed by a resident entity in the country or place visited.
A visitor may be someone who doesn’t stay overnight, ie. may be a day tripper
Trips taken by visitors qualify as tourism trips.
Our main overseas markets
Mainland Europe accounts for 36.5% of our overseas tourists, however, Britain is still our largest individual market with 36.2% of overseas tourists to Ireland. Some 20.4% come from North America and the balance 6.8% comes from other long haul markets.
WHY WERE OUR TOURISTS HERE?
Half (50%) of all tourists in 2018 came for a holiday, that’s +557,000 (+11%) more holidaymakers than 2017. One third (33%) came to visit friends and/or relatives (VFR) while almost one-seventh (14%) came for business reasons.
OVERSEAS REVENUE
Ireland generated €5.9 billion in 2018
Where did it come from?
US (28%), Britain (24%), Germany (8%) & France (5%) represent almost two thirds (65%) of all overseas revenue generated on the island in 2018.
Average spend and length of stay
The average spend per overseas tourist was €524 in 2018. The average length of stay for tourists was 7.4 nights and holidaymakers was 6.4 nights.
Popular places.
Dublin
South West
Northern Ireland
Economic benefits
Employment Regional development Exports & foreign revenue Tax generation - (vat & excise duties on accommodation, car hire, petrol, food & drink) Increases payback on infrastructure Encourages social inclusion
Revenue - PER DIEMS
spend per person per day.
Overseas tourists €72
Overseas holidaymakers €94
Domestic overnight trips €71
Breakdown of spend in Ireland (%)
Bed & board - 30% Other food & drink - 36% Sightseeing/entertainment - 6% Internal transport - 14% Shopping - 13% Miscellaneous - 1%
When do they arrive?
Jan-March = 18% April = 8% May = 10% June = 10% July = 11% August = 11% September = 9% Oct-Dec = 23%
How did they arrive?
Air: Britain - 33% Mainland Europe - 41% Transatlantic - 12% Asia/Middle East - 2%
Sea:
From Britain - 7%
From Mainlands Europe - 1%
Via Northern Ireland - 3%
Where do they stay?
Hotels (22%) Guesthouses/B&B's (9%) Self-catering (21%) Caravan & camping (2%) Hostels (4%) Friends/relatives (26%) Other (16%)
What activities they engage in?
Hiking/cross country walking (2,679,000) Cycling (504,000) Golf (221,000) Angling (146,000) Equestrian (126,000)
Main reasons to visit….
Holiday (5,256,000)
Visit friends/relatives (2,705,000)
Business (1,248,000)
Other (400,000)
Sources of info for choosing/planning a holiday in Ireland
Guidebooks > choosing (23%) planning (26%) <
Travel agent > choosing (10%) planning (13%) <
Friends/family > choosing (51%) planning (35%)<
Internet > choosing (50%) planning (69%)
How did they arrange their holiday?
Britain >package (5%) independent (95%)<
ML Europe >package (10%) independent (90%)<
North America >package (23%) independent (77%)<
Rest of world >package (12%) independent (88%)<
TOTAL >package (14%) independent (86%)
Characteristics of holidaymakers in Ireland
EXPERIENCE OF IRELAND
1st visit - 67%
Repeat - 31%
Irish born - 1%
USE OF CAR
Car brought - 10%
Car hired - 33%
Car not used - 57%
AGE Under 25 y/o - 22% 25-34 - 23% 35-44 - 12% 45+ - 44%
SOCIAL CLASS Mgr/prof (AB) - 28% White collar (C1) - 60% Skilled worker (C2) - 9% Unskilled worker (DE) - 3%
PARTY COMPETITION Alone - 21% Couple - 40% Family - 18% Other adult group - 22%
Top fee-charging attractions.
Guinness Storehouse, Dublin (1,736,156 visits)
Cliffs of Moher Visitor Experience, Clare (1,580,000 visits)
Dublin Zoo, Dublin (1,230,145 visits)
Book of Kells, Dublin (1,057,642 visits)
Tayto Park, Meath (700,000 visits)
Top free attractions
Kilkenny Parklands, Kilkenny (799,032 visits)
National Gallery Ireland, Dublin (775,491 visits)
Glendalough site, Wicklow (732,824 visits)
National Botanic Gardens, Dublin (655,609 visits)
Castletown House of Parklands, Kildare (642,278 visits)
