INTRODUCTION TO TOURISM AND HOSPITALITY MARKETING Flashcards
Building strong relationships is important for long-term success in business as it can lead to customer loyalty and repeat business. (T/F)
TRUE
It is the goods or services a company offers. It includes features, design, packaging, branding, and warranties.
Product
A process of trading one thing for another, such as money for a product or service.
EXCHANGE
It can can influence customers’ perceptions and purchasing decisions. (IMPORTANCE OF MARKETING)
ESTABLISHING BRAND IMAGE
It is the amount a customer pays for a product or service.
Price
It holds that consumers will naturally prefer products that are widely available and inexpensive
PRODUCTION PHILOSOPHY
It is a set of tools that a company uses to develop and implement its marketing strategy.
Marketing Mix
A person involved in marketing analysis, planning, implementation, and control of activities.
MARKETING MANAGER
These businesses provide travelers with meals and refreshments during their trip.
FOOD AND BEVERAGE
It play a vital role in the travel industry, as they provide coverage for unexpected events.
INSURANCE
It can can lead to repeat business and customer loyalty. (IMPORTANCE OF MARKETING)
Building Relationship
It is the process of promoting and selling tourism and
hospitality products and services
Tourism and Hospitality Marketing
Is the use of branding and positioning strategies is to create a unique and desirable image for a destination or property? (T/F)
TRUE
social and managerial process by
which individuals and groups obtain what they
need and want through creating and exchanging
products and value with others.
Marketing
It is a comprehensive framework that allows a company to take a holistic approach to its marketing strategy by considering all elements that may impact the customer’s decision-making process.
7Ps of Marketing Mix
It is the human element in marketing, including employees, customers, and other stakeholders.
People
It can attract new customers and increase sales. (IMPORTANCE OF MARKETING)
Creating Awareness
travel industry relies heavily on_________ to transport customers to their destinations.
TRANSPORTATION
The purpose of business is to create and
maintain satisfied, profitable customers
CUSTOMER ORIENTATION
It is the systems and procedures that a company uses to produce and deliver its products or services
Process
The desire for a specific product or service that will satisfy a need.
WANTS
The trends, customer behavior and market size, which can inform strategic decisions. (IMPORTANCE OF MARKETING)
UNDERSTANDING MARKET DYNAMICS
process of planning, implementing, and controlling the marketing activities and programs of an organization.
MARKETING MANAGEMENT
It is an ongoing interactions between parties that are involved in exchange.
RELATIONSHIPS
It holds that consumers will naturally prefer products that offer the best quality, features, and design.
PRODUCT PHILOSOPHY
Tourism and hospitality marketing cannot take
many forms. (T/F)
FALSE
If a customer is highly satisfied, they will likely become a repeat customer and recommend the product or service to others. (T/F)
TRUE
It can leads to profit as the central goal of
hospitality marketing.
Customer
satisfaction
It is the tangible elements of a product or service that customers can see, touch, or experience.
Physical Evidence
It plays an increasingly important role in travel
marketing, with the use of online booking platforms and travel apps to research, plan, and book trips.
TECHNOLOGY
It includes target audience, key messaging, and a mix of marketing tactics in marketing.
COMPREHENSIVE MARKETING PLAN
These businesses provide travelers with a place to stay
during their trip.
HOSPITALITY
It help a company to generate revenue and increase profits. (IMPORTANCE OF MARKETING)
Generating Revenue
It is the distribution channels a company uses to get its products or services to customers.
Place
it holds that a company should not only focus on short-term profitability but also consider the long-term impact of its actions on society and the environment.
SOCIETAL MARKETING PHILOSOPHY
It bringing buyers and sellers together. (IMPORTANCE OF MARKETING)
FACILITATING EXCHANGE
It is the souvenirs, clothing and other items that
travelers purchase before and during their trips.
RETAIL
It holds that consumers will naturally prefer products that meet their needs and wants
MARKETING PHILOSOPHY
It differentiate itself from its competitors. (IMPORTANCE OF MARKETING)
Competitive Advantage
It is the customer’s overall emotional response to the perceived value of a product or service
SATISFACTION
The quantity of a product or service that consumers are willing and able to buy at a given price.
DEMAND
What are the distribution channels of marketing mix?
retail stores, e-commerce, & direct selling.
It serves as a guide for companies to develop a marketing strategy that aligns with their business goals.
Marketing Management Philosophy
A state of felt deprivation
NEED
What is the goal of tourism and hospitality marketing?
to attract visitors and guests
The travel industry is not interdependent on other industries, as various businesses and services does not needed the support in creating travel experience. (T/F)
FALSE
It is the degree to which a product or service meets or exceeds the customer’s expectations.
QUALITY
Marketing research and analysis can help inform product development and marketing strategies. (IMPORTANCE OF MARKETING)
Identifying Customer Needs
What is the extended market mix?
People, Process, & Physical Evidence
They are the specific interactions between parties in which goods or services are exchanged for money or other forms of payment.
TRANSACTION
These businesses provide travelers with activities and entertainment options during their trip.
ENTERTAINMENT
As a product or service that provides high value and
high quality will lead to high customer demand.
FALSE
It is the total number of buyers and sellers in a given area or industry who are involved in the exchange of
goods and services
MARKET
It is often focused on highlighting the unique features and benefits of a destination or property
MARKET EFFORTS
It holds that consumers will not buy a product unless it is heavily advertised and promoted.
SELLING PHILOSPHY
