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MARKETING 101 > INTRODUCTION TO TOURISM AND HOSPITALITY MARKETING > Flashcards

INTRODUCTION TO TOURISM AND HOSPITALITY MARKETING Flashcards

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1
Q

Building strong relationships is important for long-term success in business as it can lead to customer loyalty and repeat business. (T/F)

A

TRUE

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2
Q

It is the goods or services a company offers. It includes features, design, packaging, branding, and warranties.

A

Product

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3
Q

A process of trading one thing for another, such as money for a product or service.

A

EXCHANGE

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4
Q

It can can influence customers’ perceptions and purchasing decisions. (IMPORTANCE OF MARKETING)

A

ESTABLISHING BRAND IMAGE

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5
Q

It is the amount a customer pays for a product or service.

A

Price

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6
Q

It holds that consumers will naturally prefer products that are widely available and inexpensive

A

PRODUCTION PHILOSOPHY

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7
Q

It is a set of tools that a company uses to develop and implement its marketing strategy.

A

Marketing Mix

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8
Q

A person involved in marketing analysis, planning, implementation, and control of activities.

A

MARKETING MANAGER

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9
Q

These businesses provide travelers with meals and refreshments during their trip.

A

FOOD AND BEVERAGE

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10
Q

It play a vital role in the travel industry, as they provide coverage for unexpected events.

A

INSURANCE

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11
Q

It can can lead to repeat business and customer loyalty. (IMPORTANCE OF MARKETING)

A

Building Relationship

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12
Q

It is the process of promoting and selling tourism and
hospitality products and services

A

Tourism and Hospitality Marketing

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13
Q

Is the use of branding and positioning strategies is to create a unique and desirable image for a destination or property? (T/F)

A

TRUE

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14
Q

social and managerial process by
which individuals and groups obtain what they
need and want through creating and exchanging
products and value with others.

A

Marketing

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15
Q

It is a comprehensive framework that allows a company to take a holistic approach to its marketing strategy by considering all elements that may impact the customer’s decision-making process.

A

7Ps of Marketing Mix

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16
Q

It is the human element in marketing, including employees, customers, and other stakeholders.

A

People

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17
Q

It can attract new customers and increase sales. (IMPORTANCE OF MARKETING)

A

Creating Awareness

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18
Q

travel industry relies heavily on_________ to transport customers to their destinations.

A

TRANSPORTATION

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19
Q

The purpose of business is to create and
maintain satisfied, profitable customers

A

CUSTOMER ORIENTATION

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20
Q

It is the systems and procedures that a company uses to produce and deliver its products or services

A

Process

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21
Q

The desire for a specific product or service that will satisfy a need.

A

WANTS

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22
Q

The trends, customer behavior and market size, which can inform strategic decisions. (IMPORTANCE OF MARKETING)

A

UNDERSTANDING MARKET DYNAMICS

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23
Q

process of planning, implementing, and controlling the marketing activities and programs of an organization.

A

MARKETING MANAGEMENT

24
Q

It is an ongoing interactions between parties that are involved in exchange.

A

RELATIONSHIPS

25
Q

It holds that consumers will naturally prefer products that offer the best quality, features, and design.

A

PRODUCT PHILOSOPHY

26
Q

Tourism and hospitality marketing cannot take
many forms. (T/F)

A

FALSE

27
Q

If a customer is highly satisfied, they will likely become a repeat customer and recommend the product or service to others. (T/F)

A

TRUE

28
Q

It can leads to profit as the central goal of
hospitality marketing.

A

Customer
satisfaction

29
Q

It is the tangible elements of a product or service that customers can see, touch, or experience.

A

Physical Evidence

30
Q

It plays an increasingly important role in travel
marketing, with the use of online booking platforms and travel apps to research, plan, and book trips.

A

TECHNOLOGY

31
Q

It includes target audience, key messaging, and a mix of marketing tactics in marketing.

A

COMPREHENSIVE MARKETING PLAN

32
Q

These businesses provide travelers with a place to stay
during their trip.

A

HOSPITALITY

33
Q

It help a company to generate revenue and increase profits. (IMPORTANCE OF MARKETING)

A

Generating Revenue

34
Q

It is the distribution channels a company uses to get its products or services to customers.

A

Place

35
Q

it holds that a company should not only focus on short-term profitability but also consider the long-term impact of its actions on society and the environment.

A

SOCIETAL MARKETING PHILOSOPHY

36
Q

It bringing buyers and sellers together. (IMPORTANCE OF MARKETING)

A

FACILITATING EXCHANGE

37
Q

It is the souvenirs, clothing and other items that
travelers purchase before and during their trips.

A

RETAIL

38
Q

It holds that consumers will naturally prefer products that meet their needs and wants

A

MARKETING PHILOSOPHY

39
Q

It differentiate itself from its competitors. (IMPORTANCE OF MARKETING)

A

Competitive Advantage

40
Q

It is the customer’s overall emotional response to the perceived value of a product or service

A

SATISFACTION

41
Q

The quantity of a product or service that consumers are willing and able to buy at a given price.

A

DEMAND

42
Q

What are the distribution channels of marketing mix?

A

retail stores, e-commerce, & direct selling.

43
Q

It serves as a guide for companies to develop a marketing strategy that aligns with their business goals.

A

Marketing Management Philosophy

44
Q

A state of felt deprivation

A

NEED

45
Q

What is the goal of tourism and hospitality marketing?

A

to attract visitors and guests

46
Q

The travel industry is not interdependent on other industries, as various businesses and services does not needed the support in creating travel experience. (T/F)

A

FALSE

47
Q

It is the degree to which a product or service meets or exceeds the customer’s expectations.

A

QUALITY

48
Q

Marketing research and analysis can help inform product development and marketing strategies. (IMPORTANCE OF MARKETING)

A

Identifying Customer Needs

49
Q

What is the extended market mix?

A

People, Process, & Physical Evidence

50
Q

They are the specific interactions between parties in which goods or services are exchanged for money or other forms of payment.

A

TRANSACTION

51
Q

These businesses provide travelers with activities and entertainment options during their trip.

A

ENTERTAINMENT

52
Q

As a product or service that provides high value and
high quality will lead to high customer demand.

A

FALSE

53
Q

It is the total number of buyers and sellers in a given area or industry who are involved in the exchange of
goods and services

A

MARKET

54
Q

It is often focused on highlighting the unique features and benefits of a destination or property

A

MARKET EFFORTS

55
Q

It holds that consumers will not buy a product unless it is heavily advertised and promoted.

A

SELLING PHILOSPHY

MARKETING 101 (4 decks)

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