INTRODUCTION TO TOURISM AND HOSPITALITY MARKETING

Question 1

Building strong relationships is important for long-term success in business as it can lead to customer loyalty and repeat business. (T/F)

Answer 1

TRUE

Question 2

It is the goods or services a company offers. It includes features, design, packaging, branding, and warranties.

Answer 2

Product

Question 3

A process of trading one thing for another, such as money for a product or service.

Answer 3

EXCHANGE

Question 4

It can can influence customers’ perceptions and purchasing decisions. (IMPORTANCE OF MARKETING)

Answer 4

ESTABLISHING BRAND IMAGE

Question 5

It is the amount a customer pays for a product or service.

Answer 5

Price

Question 6

It holds that consumers will naturally prefer products that are widely available and inexpensive

Answer 6

PRODUCTION PHILOSOPHY

Question 7

It is a set of tools that a company uses to develop and implement its marketing strategy.

Answer 7

Marketing Mix

Question 8

A person involved in marketing analysis, planning, implementation, and control of activities.

Answer 8

MARKETING MANAGER

Question 9

These businesses provide travelers with meals and refreshments during their trip.

Answer 9

FOOD AND BEVERAGE

Question 10

It play a vital role in the travel industry, as they provide coverage for unexpected events.

Answer 10

INSURANCE

Question 11

It can can lead to repeat business and customer loyalty. (IMPORTANCE OF MARKETING)

Answer 11

Building Relationship

Question 12

It is the process of promoting and selling tourism and
hospitality products and services

Answer 12

Tourism and Hospitality Marketing

Question 13

Is the use of branding and positioning strategies is to create a unique and desirable image for a destination or property? (T/F)

Answer 13

TRUE

Question 14

social and managerial process by
which individuals and groups obtain what they
need and want through creating and exchanging
products and value with others.

Answer 14

Marketing

Question 15

It is a comprehensive framework that allows a company to take a holistic approach to its marketing strategy by considering all elements that may impact the customer’s decision-making process.

Answer 15

7Ps of Marketing Mix

Question 16

It is the human element in marketing, including employees, customers, and other stakeholders.

Answer 16

People

Question 17

It can attract new customers and increase sales. (IMPORTANCE OF MARKETING)

Answer 17

Creating Awareness

Question 18

travel industry relies heavily on_________ to transport customers to their destinations.

Answer 18

TRANSPORTATION

Question 19

The purpose of business is to create and
maintain satisfied, profitable customers

Answer 19

CUSTOMER ORIENTATION

Question 20

It is the systems and procedures that a company uses to produce and deliver its products or services

Answer 20

Process

Question 21

The desire for a specific product or service that will satisfy a need.

Answer 21

WANTS

Question 22

The trends, customer behavior and market size, which can inform strategic decisions. (IMPORTANCE OF MARKETING)

Answer 22

UNDERSTANDING MARKET DYNAMICS

Question 23

process of planning, implementing, and controlling the marketing activities and programs of an organization.

Answer 23

MARKETING MANAGEMENT

Question 24

It is an ongoing interactions between parties that are involved in exchange.

Answer 24

RELATIONSHIPS

Question 25

It holds that consumers will naturally prefer products that offer the best quality, features, and design.

Answer 25

PRODUCT PHILOSOPHY

Question 26

Tourism and hospitality marketing cannot take many forms. (T/F)

Answer 26

FALSE

Question 27

If a customer is highly satisfied, they will likely become a repeat customer and recommend the product or service to others. (T/F)

Answer 27

TRUE

Question 28

It can leads to profit as the central goal of hospitality marketing.

Answer 28

Customer satisfaction

Question 29

It is the tangible elements of a product or service that customers can see, touch, or experience.

Answer 29

Physical Evidence

Question 30

It plays an increasingly important role in travel marketing, with the use of online booking platforms and travel apps to research, plan, and book trips.

Answer 30

TECHNOLOGY

Question 31

It includes target audience, key messaging, and a mix of marketing tactics in marketing.

Answer 31

COMPREHENSIVE MARKETING PLAN

Question 32

These businesses provide travelers with a place to stay during their trip.

Answer 32

HOSPITALITY

Question 33

It help a company to generate revenue and increase profits. (IMPORTANCE OF MARKETING)

Answer 33

Generating Revenue

Question 34

It is the distribution channels a company uses to get its products or services to customers.

Answer 34

Place

Question 35

it holds that a company should not only focus on short-term profitability but also consider the long-term impact of its actions on society and the environment.

Answer 35

SOCIETAL MARKETING PHILOSOPHY

Question 36

It bringing buyers and sellers together. (IMPORTANCE OF MARKETING)

Answer 36

FACILITATING EXCHANGE

Question 37

It is the souvenirs, clothing and other items that travelers purchase before and during their trips.

Answer 37

RETAIL

Question 38

It holds that consumers will naturally prefer products that meet their needs and wants

Answer 38

MARKETING PHILOSOPHY

Question 39

It differentiate itself from its competitors. (IMPORTANCE OF MARKETING)

Answer 39

Competitive Advantage

Question 40

It is the customer's overall emotional response to the perceived value of a product or service

Answer 40

SATISFACTION

Question 41

The quantity of a product or service that consumers are willing and able to buy at a given price.

Answer 41

DEMAND

Question 42

What are the distribution channels of marketing mix?

Answer 42

retail stores, e-commerce, & direct selling.

Question 43

It serves as a guide for companies to develop a marketing strategy that aligns with their business goals.

Answer 43

Marketing Management Philosophy

Question 44

A state of felt deprivation

Answer 44

NEED

Question 45

What is the goal of tourism and hospitality marketing?

Answer 45

to attract visitors and guests

Question 46

The travel industry is not interdependent on other industries, as various businesses and services does not needed the support in creating travel experience. (T/F)

Answer 46

FALSE

Question 47

It is the degree to which a product or service meets or exceeds the customer's expectations.

Answer 47

QUALITY

Question 48

Marketing research and analysis can help inform product development and marketing strategies. (IMPORTANCE OF MARKETING)

Answer 48

Identifying Customer Needs

Question 49

What is the extended market mix?

Answer 49

People, Process, & Physical Evidence

Question 50

They are the specific interactions between parties in which goods or services are exchanged for money or other forms of payment.

Answer 50

TRANSACTION

Question 51

These businesses provide travelers with activities and entertainment options during their trip.

Answer 51

ENTERTAINMENT

Question 52

As a product or service that provides high value and high quality will lead to high customer demand.

Answer 52

FALSE

Question 53

It is the total number of buyers and sellers in a given area or industry who are involved in the exchange of goods and services

Answer 53

MARKET

Question 54

It is often focused on highlighting the unique features and benefits of a destination or property

Answer 54

MARKET EFFORTS

Question 55

It holds that consumers will not buy a product unless it is heavily advertised and promoted.

Answer 55

SELLING PHILOSPHY