Introduction to Purposive Communication Flashcards
The term ‘communication’ is
derived from the Latin word ________
communis
It means common
communis
is defined as an
exchange of facts, ideas, opinions,
or emotions to create mutual
understanding
Communication
It is the sum of all
things one person does in order
to create understanding in the
minds of others
Communication
“Communication is an intercourse by words, letters,
symbols or messages, and is a way that one
organisation member shares meaning and
understanding with another”
Koontz and O’ Donnell
“Communication is transfer of information
from the sender to the receiver with the
information being understood by the
receiver”
Koontz and Weihrich
“Communication is a process by which people
create and share information with one
another in order to reach common
understanding”
Rogers
Features/Nature of Communication
- social process
- continuous
- create understanding
- two-way process
Direction of flow is from Sender to Receiver (Linear)
One-Way Communication
Focus only on transmission of message
One-Way Communication
Examples are Lectures, broadcasts, emails
One-Way Communication
It is efficient, clear message, and cost-effective
One-Way Communication
It is limited understanding, no enagement, no feedback, and prone to misunderstandings
One-Way Communication
Direction of flow is a two-way process (interactive)
Two-Way Communication
Focus is to exchange of ideas and information
Two-Way Communication
Examples are meetings, discussions, and chats
Two-Way Communication
It is engaging, promotes understanding, and allows feedback
Two-Way Communication
Can be time-consuming
Two-Way Communication
The person who conveys his
thoughts, message or ideas to
the receiver
Sender
He is at the starting point
of the communication system and
represents the source of
communication
Sender
The subject matter of
communication. It includes ideas,
feelings, suggestions, order, etc.,
which a sender wants to convey
to the receiver
Message
The process of converting messages
into communication symbols, which
may be understood by the receiver.
It includes words, pictures, gestures,
symbols, etc.
Encoding
translates
the internal thought of the sender
into a language which can be
understandable
Encoding
The path, channel or medium
through which encoded message
is transmitted to the receiver
Media
