INTRODUCTION TO MIL Flashcards
the act or process of using words,
sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else
Communication
the exchange of information and the
expression of feeling that can result in understanding.
Communication
4 TYPES OF MODELS
- Transmission Models
- Ritual or Expressive Models
- Publicity Model
4 Reception Model
2 types of Transmission models
- Lasswell’s Communication Model(1948)
- Shannon-Weaver’s Communication Model(1948)
views communication as “a
representation of shared beliefs”
Ritual or Expressive Model
It is a Communication as a Culture(1985) and according by who?
Ritual/Expressive Model.
By James William Carey
communication is defined as “a
symbolic process whereby reality is
produced, maintained, repaired, and transformed”
Ritual or Expressive Model
•communication as display and attention.
•Audience as “spectators” rather than participants or information receivers
Publicity Model
Messages are open to
various interpretations.
Reception Model
It is an “Encoding/ Decoding”
model of communication and according by who?
Reception Model
By Stuart Hall(1993)
2 Types of Reception Model
- Osgood-Schramm model of communication (1954)
- Berlo’s SMCR Model of Communication (1960)
It is the content, Elements, treatment, structure, and code
Message
It is Hearing, seeing, touching, smelling and tasting
Channel
It is a communication tools?
Media
• Data, knowledge derived from
study, experience, or instruction,
signals or symbols
• knowledge of specific events or
situations
Information
