Introduction to MIL Flashcards
- Refers to the physical objects used to communicate with, or the mass communication
through physical objects such as radio, television, computers, film, etc. - It also refers to any physical
object used to communicate messages.
Media
- According to United Nations Education, Scientific, and Cultural Organization (UNESCO), This recognizes the primary role of information and media in people’s
everyday lives. - The term is a product of two previously separate fields – media and information.
MEDIA, INFORMATION, AND LITERACY
A broad term that covers processed data, knowledge derived
from study, experience, instruction, signals, or symbols.
Information
- The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.
- Involves a continuum of
learning, wherein individuals are able to achieve their goals, develop their knowledge and
potential, and participate fully in their community and wider society.
Literacy
The ability to access, analyze, evaluate, and create media in a variety of forms.
It aims to empower citizens by providing them with the competencies (knowledge and skills)
necessary to engage with traditional media and new technologies.
Media Literacy
The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.
Information Literacy
The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information.
Technology Literacy
Evolution of Media
- People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper, and iron.
- Before 1700s
Pre-Industrial Age
Evolution of Media
- People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).
- 1700s – 1930s
Industrial Age
Evolution of Media
- The invention of the transistor ushered in this age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.
- 1930s – 1980s
Electronic Age
Evolution of Media
- The Internet paved the way for faster communication and the creation of the social
network. People advanced the use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology. - Voice, image, sound and data are digitalized.
- 1900s – 2000s
Information Age
The new-age means of mass communication that are primarily based on computer
technology. It includes social media, internet, websites, emails, blogs, virtual reality, etc. Social
media marketing, includes search engine optimization (SEO), search engine marketing (SEM),
blogs, content marketing, email marketing, etc.
New Media
Television, radio and print advertisements including newspapers, magazines, books and even CDs
are forms of this media. Door-to-door campaign, banners and popups, billboard
advertisements and offsite signs are considered as well.
Traditional Media
The means of public communication reaching to the large, scattered, heterogeneous
and anonymous audience at the same time.
Mass Media
FUNCTIONS OF MEDIA IN THE SOCIETY
Media offer authentic and timely facts and opinions about various event and
situations to mass audience as informative items.
Information
