Introduction to Media and Information Literacy Flashcards
ability to identify, understand, interpret, create, communicate and compute,
using printed and written materials
Literacy
persons who can read and write and can understand and solve problems;
– persons who are knowledgeable
Literate
means of communication, such as television, radio, newspapers,
magazines, and the Internet
Media
the specific data acquired for a specific purpose
Information
ability to access, analyze, evaluate, and create these media
media literacy
the ability to acquire relevant information and use modern-day
tools to get, manage, apply, evaluate, create, and communicate information.
Technology Literacy
t he
skill that allows a person to recognize when information is needed, and how he will be able to
access, locate, evaluate, and use it effectively
Information Literacy
the systematic application
of one’s art or skill for practical purpose”. It uses scientific knowledge and computer skills to
develop machinery and equipment needed by various industries.
technology
People discovered fire, developed paper
from plants, and forged weapons and tools
with stone, bronze, copper, and iron
Pre-Industrial Age (1700s)
An industrial city pertains to a place where several factories are located or built.
These factories hire people within the locality as laborers or skilled workers. Different
factories manufacture different products such as textile, paper products, electronic parts,
and chemical products, among others.
Industrial Age (1700s - 1930s)
prehistoric arts
that can be considered as one of the
earliest forms of traditional media.
Cave paintings
two kinds of rock
petroglyphs
and pictographs
when did industrial age began?
18th century
who patented the first commercial electric telegraph in 1837?
William Cooke and Charles
Wheatstone
Electronic refers to an object that has electronic components, such as sensors and
microchips, which functions when connected to an electrical outlet. It marked the
beginning of modernization since electronic equipment are more functional and reliable
Electronic Age (1930s-1980s
The Information Age is also labelled as the Computer Age because it gave birth
to new media and digital technology
New/Information Age (1900s-2000s)
any form of mass communication available before the advent
of digital media. This include television, radio, newspaper, books, and magazines.
Traditional media
products and services delivering information or entertainment
using computers or the internet.
New media
such as radio and television airs audio and video materials
using airwaves as transmission medium to reach target audiences. Films are also an
example of this type of media.
Broadcast media
refers to paper publications and other materials that are physically
printed on paper. Examples include books, newspapers, magazines, journals,
newsletters
Print media
forms of media whose contents are organized and distributed on
digital platforms, such as the Internet.
New Media
o co-existence of printed media, broadcast media,
the Internet, mobile phones, as well as others,
allowing media content to flow across various
platforms
o the ability to transform different kinds of media
into digital code, which is then
accessible by a range of devices, thus, creating
a digital communication environment. For
example: from the personal computers to the
mobile phones.
Media Convergence
provides opportunities for people to
communicate, share ideas,
speculate, tell stories, and give information
Channel
exposes corrupt practices of the government and the private sector.
Creating a space wherein governance is challenged or scrutinized by the
governed. It also guarantees free and fair elections
Watchdog