INTRODUCTION TO MEDIA

Question 1

COMMUNICATION

Answer 1

the act or process of using words, sounds or behaviours to express or exchange information

Question 2

TYPES OF COMMUNICATION

Answer 2

1. verbal (oral & written)

2. non-verbal (signs/symbols/visual design)

Question 3

MEDIA

Answer 3

the technical and artistic creation of information in different forms and devices

Question 4

WHAT CAN MEDIA DO?

Answer 4

• promote change
• influence behaviour
• persuade
• inform quickly and extensively

Question 5

TYPES OF MEDIA

Answer 5

1. new media
   
   • digital (internet, mobile phone, digital music)
2. old media
   
   • traditional (magazines, moving image, televisions)

Question 6

FUNCTIONS OF MEDIA

Answer 6

• acts as a channel of information & knowledge
• way to communicate with each other
• builds a sense of community

Question 7

INFORMATION

Answer 7

-facts provided about something or someone

Question 8

TYPES OF INFORMATION

Answer 8

1. scholarly
2. professional/trade
3. entertainment/popular
4. opinion

Question 9

PROVIDERS OF INFORMATION

Answer 9

1. academic institutions
2. government agencies
3. private sectors
4. private individuals

Question 10

SOURCES OF INFORMATION

Answer 10

primary, secondary and tertiary

Question 11

PRIMARY SOURCES

Answer 11

• report of original research

- includes: research articles

Question 12

SECONDARY SOURCES

Answer 12

• interpretations of primary sources

- includes: review articles, books and text books

Question 13

TERTIARY SOURCES

Answer 13

• collections of primary and secondary sources

- includes: databases, catalogs and search engines

Question 14

LITERACY

Answer 14

• information literacy
• technology literacy
• visual literacy
• cultural literacy
• medium specific
• industry specific

Question 15

INFORMATION LITERACY

Answer 15

the ability to locate and evaluate information when needed

Question 16

TECHNOLOGY LITERACY

Answer 16

the ability to use technological tools

Question 17

VISUAL LITERACY

Answer 17

the ability to interpret the visual aspects of a visual information

Question 18

CULTURAL LITERACY

Answer 18

the ability to understand how a country’s religion, tradition, beliefs contribute to the creation and storage of communication

Question 19

MEDIUM & INDUSTRY SPECIFIC

Answer 19

the ability to differentiate the helpful and harmful meanings embedded in prints, ads and social media

Question 20

MEDIA LITERACY

Answer 20

the ability to access, analyze, evaluate and create media in variety of forms

Question 21

FIVE CORE CONCEPTS OF MEDIA LITERACY (FAAPC)

Answer 21

1. format
2. authorship
3. audience
4. purpose
5. content

Question 22

FORMAT

Answer 22

media messages are constructed using a creative language with its own rules

Question 23

AUTHORSHIP

Answer 23

all media messages are constructed

Question 24

AUDIENCE

Answer 24

different people experience the same media differently

Question 25

PURPOSE

Answer 25

most media are organised to gain profit or power

Question 26

CONTENT

Answer 26

media have embedded values and points of view

Question 27

MEDI HISTORY

Answer 27

1. pre industrial
2. industrial
3. electronic
4. digital

Question 28

PRE INDUSTRIAL

Answer 28

• year 1700 ad
• conception of non verbal communication
• london gazette (1666) oldest newspaper published

Question 29

INDUSTRIAL

Answer 29

• year 1700 to 1930s
• hand tools were replaced with machines
• the gentleman magazine (1731, edward cave)
• phonograph (1877, thomas edison)
• gramophone (1887), microphone (1876) emile berliner
• photographic film (1885, george eastman)

Question 30

ELECTRONIC

Answer 30

• year 1930 to 1980s
• the power of electronics led to efficient long-distance communication
• golden age of record players

Question 31

DIGITAL

Answer 31

• year 1980s to 2000s

- shift of the economy based on info computerization