Introduction To Business Enterprise Flashcards
International business
Business activities that straddle two or more countries.
For-profit organisations
Businesses that aim to make money.
Non-for-profit organisations (NPO)
Organisations such as charities, which exist for the purpose of promoting good causes, rather than to make a profit.
Social enterprise
An enterprise that lies somewhere between the for-profit and the NPO, aiming to make money but using it mainly for social causes.
Market
A location where exchange transactions take place, either with formal standing or informality.
Emerging economies/markets.
Fast-growing developing countries.
BRIC Countries
Collective reference to Brazil, India, Russia and China, which are grouped together loosely as emerging economies.
Segment
In marketing, a group of identifiable consumers, such as an age group, socioeconomic group or culturally distinct group.
Stakeholder
Broad category including individuals, groups and even society generally, that exerts influence on the company or that the company is in position to influence.
Outsourcing
The process by which an owner contracts out to another firm a business process, such as product manufacturing or a business service, usually under a licence agreement.
Corporate social responsibility (CSR)
An approach to business which recognises that the organisation has responsibilities in society beyond the economic role, extending to legal, ethical, environmental and philanthropic roles.
Sustainability
The principle that business should be carried out in ways which do not cause a detriment to the ability of future generations to fulfil their needs.
Entrepreneur
A person who starts up a business and imbues it with the energy and drive necessary to compete in markets.
Sole trader
The person who is in business on his or her own account, also referred to as self employed person.
Small to medium size enterprise (SME)
Business ranging from micro-enterprises of just one person to firms with up to 249 employees.
Born-global firm
SME which aims to become global from the outset, often in a high-technology sector.