Introduction Flashcards
Is the process of sending and receiving messages through verbal or nonverbal means, including speech, or oral communication; writing and graphical representations (such as infographics, maps, and charts); and signs, signals, and behavior. More simply, it is said to be the “creation and exchange of meaning.
COMMUNICATION
Is a terms that refers to a large and diverse set of mostly intangible aspects of social life. according to sociologists, it consists of values, beliefs, systems of language, communication, and practices that people share in common and that can be used to define them as a collective. It also includes the material objects that are common to that group or society.
CULTURE
He stated that “Society is a collection of individuals united by certain relations or modes of behavior which mark them off from others who do not enter into these relations or who differ from them in behavior.”
Morris Ginsberg
What relationship is this?
Through communication, societal norms, values, and expectations are conveyed, shaping individuals; behavior and interactions within a social group or community.
Communication and Society
What relationship is this?
_____ shapes societal norms, institutions, and practices, influencing the way society functions and evolves over time. In turn, ____ influences and shapes culture through collective actions, social structures, and historical processes.
Culture and Society
What relationship is this?
Different forms of communication, such as language, symbols, gestures, and non-verbal cues, are used to express and convey cultural meanings and identities.
Communication and Culture
Refers to the overall environment in which different types of media operate and interact. It includes a wide range of media forms such as traditional print and broadcast media, as well as digital and social media platforms.
Media Landscape
Within this landscape, various stakeholders play a role in producing, distributing, and consuming media, including media organizations, advertisers, regulators, and audience.
Media Landscape
Refers to the unique context in which media operates.
Media environment
What are the different aspects and components of the media landscape?
Traditional Media
Digital Media
News Agencies ad Industry-Specific Publications
Blogs and Digital Influencers
Podcasts
Streaming Services
Gaming
Advertising
This includes Print Media such as newspapers, and magazines and Broadcast Media such as television, radio which have a significant influence on the media landscape.
Traditional Media
This includes online media such as websites, online news outlets, blogs, and social media platforms such as Facebook, Twitter, and Instagram sharing and audience engagement, playing a pivotal role in shaping the media landscape.
Digital Media
News agencies, such as ABS-CBN, GMA Network, Philippine Daily Inquirer, and Business World, gather and distribute news stories to other media outlets. Also, many industries have their own specialized publications and trade magazines that focus on news, analysis, and trends within that specific sector.
News Agencies and Industry-Specific Publications
Bloggers and digital influencers, often known as influencers, produce content on various platforms such as personal blogs, YouTube channels, and social media. They have a tremendous impact on consumer behavior.
Blogs and Digital Influencers
Increasingly popular, podcasts offer a unique way for individuals and organizations to connect and share information.
Podcasts
These platforms, such as Netflix, Prime Video, and such, provide on-demand content and have transformed the way we watch television, representing a new form of traditional TV in the digital era.
Streaming Services
This industry has become a significant part of the media landscape, captivating millions worldwide and offering innovative branding opportunities.
Gaming
Crucial for reaching target audiences, advertising spans across traditional channels, digital platforms, and collaborations with influencers.
Advertising
