introduction Flashcards

1
Q

define business research

A

Business research is defined as “the application of the scientific method in searching
for the truth about business phenomena

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2
Q

Contrast the basic and applied research

A

basic research: a type of research used in the scientific field to understand and extend our knowledge about a specific phenomenon or field. It is also accepted as pure investigation or fundamental research.
applied research; a type of research that attempts to find practical solutions to existing problems.

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3
Q

Define the stages needed to complete as part of the research process

A
  1. Initiating the research;
  2. Choosing a research topic;
  3. Considering the research philosophies;
  4. Formulating a problem statement;
  5. Identifying the aims of the research;
  6. Deciding on an appropriate research approach and design;
  7. Deciding on an appropriate research design;
  8. Clarifying relevant ethical considerations;
  9. Conducting the planned business research;
  10. Reporting on the results of the research.
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4
Q

define research

A

a systematic process that is based on the collection, analysis, and
interpretation of data with the intention of solving a problem.

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5
Q

difference between inductive and deductive approaches

A

The inductive approach begins with a set of empirical observations, seeking patterns in those observations, and then theorizing about those patterns. The deductive approach begins with a theory, developing hypotheses from that theory, and then collecting and analyzing data to test those hypotheses.

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6
Q

why is business research important

A

by weighing up information from all business perspectives management can gain a deeper understanding of their business.
it helps to solve business problems.
to help understand the environment the business is in.

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7
Q
A
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