introduction Flashcards
define business research
Business research is defined as “the application of the scientific method in searching
for the truth about business phenomena
Contrast the basic and applied research
basic research: a type of research used in the scientific field to understand and extend our knowledge about a specific phenomenon or field. It is also accepted as pure investigation or fundamental research.
applied research; a type of research that attempts to find practical solutions to existing problems.
Define the stages needed to complete as part of the research process
- Initiating the research;
- Choosing a research topic;
- Considering the research philosophies;
- Formulating a problem statement;
- Identifying the aims of the research;
- Deciding on an appropriate research approach and design;
- Deciding on an appropriate research design;
- Clarifying relevant ethical considerations;
- Conducting the planned business research;
- Reporting on the results of the research.
define research
a systematic process that is based on the collection, analysis, and
interpretation of data with the intention of solving a problem.
difference between inductive and deductive approaches
The inductive approach begins with a set of empirical observations, seeking patterns in those observations, and then theorizing about those patterns. The deductive approach begins with a theory, developing hypotheses from that theory, and then collecting and analyzing data to test those hypotheses.
why is business research important
by weighing up information from all business perspectives management can gain a deeper understanding of their business.
it helps to solve business problems.
to help understand the environment the business is in.