Introducion To Business Flashcards
Enterprise
Another word for a business
Entrepreneur
The action of a risk taker starting their own business
- takes the initiative in trying to exploit a business opportunity
- takes time to understand and calculate the risks involved
- makes an investment to set up the business
Characteristics of an entrepreneur
Self belief
Confidence
Persistence + drive
Creative skills
Leadership skills
Ability to work under pressure
Risk taker
GDP
Gross domestic product - total market value of the goods and services produced by a country’s economy during a specified period of time.
Ways businesses may assess risk
Making sacrifices e.g relationships
Planning, financial documents
If this business fails, can i afford it?
Will customers actually buy the product?
To i have the resources to make this business work?
Aspects of the decision making process
Risks, rewards, opportunity cost, Uncertainty
Opportunity cost
The cost of the next best alternative foregone (the thing you are not doing)
Uncertainty
Interest rates, inflation
External factors, economic factors, confidence people have when spending money
Uncertainty in the economy can cause…
…people not not spending as much
Labour
The human input into the production process
Decent supply of labour, well skilled
Land
Natural resources available for production
Examples - coal, oil, wind
Enterprise (factors of production)
Entrepreneurs organise factors of production and take risks
Individual(s) who will take risk and use other actors (land, labour, capital)
Capital
Goods used in the supply of other products
E.g machines + assets, taking advantage of machinery to be more efficient
The decision making process is..
One of the most critical processes in a business. Effective and efficient decisions will bring results to your business.
Added value is…
Equivalent to the increase of value that a business creates by undertaking the production process
E.g buying sweets in bulk, putting them in new packaging (which is more enticing for customers) and then selling them for more
Added value =
The difference between the price of the finished product or service and the cost of the inputs involved in making it
Finished product - making costs = added value
Examples of added value
Online convenience
Branded (reputation)
Good quality
Attractive packaging
Customer service(can charge more)
Products and features
Benefits of added value
Charging more
Creating a point of difference from the competition (unique selling point)
Protecting from competitors trying to steal customers
Focusing a business more closely on its target market segment
Accounting and finance
Analyse financial data,
interpret trends and provide valuable insights that guide the company’s direction,
manage assets
Operations and management
Converting materials and labour into goods and services efficiently as possible to maximise the profit of an organisation
Stock control
Machinery and technological advancements
Lean production - reduction of waste, increase efficiency + quality
Marketing
Monitor data across the marketing life cycle
Promoting products
Identifying needs through quality, price etc
Market research
Target market
Advertising