Introducing Growth and Scalability Flashcards
What is the Definition of Business Growth?
Business growth - increasing performance against some measure of success, may relate to a financial measure such as revenue or profitability from sales, or to some other criterion such as increasing usage or influence across a market.
What is the Adoption Curve and chasm of adoption?
The chasm is the gap in the technology adoption lifecycle between the early adopters (early market) and the early majority (the pragmatists). It’s a classic bell curve distribution framework that helps understand how users adopt and integrate a product.
What is the definition of Business Scalability?
Business scalability - operating and performing effectively as the business grows -includes the ability to do more at a reducing marginal cost, and the ability to accommodate increased breadth by operating in new markets, including with new propositions offered through new channels.