Intro to Social Media Flashcards
____ ____ has been defined, classified, and conceptualized in probably a million different ways.
Social Media
According to _______ and ________, social media combines “a wide range of online, word-of-mouth forums including blogs, company sponsored discussion boards and chat rooms, consumer-to-consumer email, consumer product or service ratings websites and forums, Internet discussion boards and forums, and microblogs.
Mangold and Faulds, 2009
_______, ______, _____ and
_____ defined social media as “online practices that utilize technology and enable people to share content, opinions, experiences, insights, and media themselves.
Lariscy, Avery, Sweetser, and Howes (2009)
Social media shares some features with previous platforms for communication but has unique aspects as well.
Kleinberg, 2008
Social media is about “_____” (Marken, 2007), and the technology not only provides means for establishing and maintaining relationships but also allows users to create their own (user-generated) content to share with others in the online community.
people
Social media has “amplified the power of consumer-to-consumer conversations in the marketplace by enabling one person to communicate with literally hundreds or thousands of other consumers quickly and with relatively little effort”.
Mangold & Faulds, 2009
Social media can provide a personalized, online networked hub of information, dialogue, and relationship management. These new communication technology tools allow individual users, and organizations to engage with, reach, persuade, and target key audiences, more effectively across multiple platforms.
Freberg, 2016
CHARACTERISTICS THAT MAKE SOCIAL MEDIA UNIQUE…
- The platforms are web- and mobile-based applications.
- The power of user-generated content (UGC). This is why businesses and individuals like social media.
T or F: The overall fundamental use and motive behind social media has been to establish personal connections with others and tell our stories virtually.
True
T or F: Social media has also been defined and characterized as distinguished compared to other forms of media
True
Range of different opportunities, challenges, and experiences, for users to take part in, such as:
- Dialogue on a one-to-one, one-to-many, and many-to-many format in real time.
- New relationships, connections, and professional, and personal opportunities for your personal brand.
- Visual and immersive storytelling through video, live video, photos, and other multimedia content.
There is difference of course between ____ ___ _____ (e.g. blogs) and ______ ____ _______ (e.g. social media).
owned media platforms/earned or shared media platforms
______ essentially are controlled by individual users who are given the opportunity to decide how their page should look, what content to share, and whether or not they want comments to appear.
Blogs
______ _____ is somewhat controllable by the user or brand. There are terms of service agreements to follow, and the platform has the opportunity to change these agreements, switch up the features and designs, or even shut down its services.
Social Media
T or F: No one owns social media.
True
