Intro To Rhetoric: Terms Flashcards
audience
The listener, viewer, or reader of a text. Most likely have multiple audiences
concession
an acknowledgement that an opposing argument may be true or reasonable
connotation
the emotion or idea that is associated with a word
context
The circumstances, atmosphere, attitudes and events surrounding a text
counterargument
An opposing argument to the one a writer is putting forward
ethos
The credibility of the author
logos
persuading by the use of REASON
occasion
The time or place a speech is being given or written
pathos
the appeal to emotions of the audience
persona
the character or face a speaker shows to their audience
polemic
An aggressive argument that tries to establish the superiority of one opinion over the others
propoganda
The spread of ideas and information to further a cause
purpose
the goal a speaker wants to achieve
refutation
A denial of the validity of the opposing argument
rhetoric
the art of finding ways to persuade an audience
rhetorical appeals
techniques used to persuade an audience: ethos, pathos, logos
rhetorical/Aristotelian triangle
A diagram that illustrates the interrelationships among speakers, audiences, and subjects
SOAPS
mnemonic device: Subject, Occasion, Audience, Purpose, Speaker all make up a rhetorical situation
speaker
the person or group who creates a text
subject
topic of text; what text is about
text
any cultural product that can be read
