Intro To Rhetoric: Terms

Question 1

audience

Answer 1

The listener, viewer, or reader of a text. Most likely have multiple audiences

Question 2

concession

Answer 2

an acknowledgement that an opposing argument may be true or reasonable

Question 3

connotation

Answer 3

the emotion or idea that is associated with a word

Question 4

context

Answer 4

The circumstances, atmosphere, attitudes and events surrounding a text

Question 5

counterargument

Answer 5

An opposing argument to the one a writer is putting forward

Question 6

ethos

Answer 6

The credibility of the author

Question 7

logos

Answer 7

persuading by the use of REASON

Question 8

occasion

Answer 8

The time or place a speech is being given or written

Question 9

pathos

Answer 9

the appeal to emotions of the audience

Question 10

persona

Answer 10

the character or face a speaker shows to their audience

Question 11

polemic

Answer 11

An aggressive argument that tries to establish the superiority of one opinion over the others

Question 12

propoganda

Answer 12

The spread of ideas and information to further a cause

Question 13

purpose

Answer 13

the goal a speaker wants to achieve

Question 14

refutation

Answer 14

A denial of the validity of the opposing argument

Question 15

rhetoric

Answer 15

the art of finding ways to persuade an audience

Question 16

rhetorical appeals

Answer 16

techniques used to persuade an audience: ethos, pathos, logos

Question 17

rhetorical/Aristotelian triangle

Answer 17

A diagram that illustrates the interrelationships among speakers, audiences, and subjects

Question 18

SOAPS

Answer 18

mnemonic device: Subject, Occasion, Audience, Purpose, Speaker all make up a rhetorical situation

Question 19

speaker

Answer 19

the person or group who creates a text

Question 20

subject

Answer 20

topic of text; what text is about

Question 21

text

Answer 21

any cultural product that can be read