INTRO TO PSYCH Flashcards
intro to psych
the study of how we think, feel, and behave
Biological level
The biological and chemical processes underlying behavior.
Basic process level
Psychological processes that are universal to humans.
Person level
individual differences in behavior. Think ‘behaviors influenced by someone’s individuality
Quantitative and qualitative research (data collection)
Quantitative Data > Numerical data that is collected.
Qualitative data > Information about the quantities or chrematistics of what is being studied.
Objective = fact (clearly measurable) Subjective = Opinions
Objective quantitative > factual numbers (heart rate)
Subjective quantitative > opinion numbers (happiness 1-10 scale)
Subjective Qualitative > opinion words (how do you feel?)
Types of investigation designs
1) Experimental research design
is used to test whether one variable/ factor, influences or causes a change in another variable/factor.
characteristics of an experimental design:
- Independent and Dependent variables
Independent variable > the variable manipulated or changed by the experimenter to observe whether it has an effect on the other variable.
Dependent variable > the variable used to observe or measure the independent variable. - Controlled groups
In an experiment that participants are divided into two groups. one group of participants in the experimental group that is exposed to the independent variable. The second group is called the controlled group and is exposed to controlled conditions where the independent variable is absent/ not being tested. - Random allocation
Is the process of each participant has an equal chance of being selected in any or the groups (controlled or experimental)
Extraneous variables
a variable that is not the independent variable that causes a change in the dependent variable
1) Participant variables
The characteristics of the participant that can affect the way the participant responds to the experiment. E.g., intelligence, biological sex, cultural background, personality/ characteristics, motivation, emotional state, etc.
2) Placebo effect
The participants responses is influenced by their expectation of what to do or think. When participants respond in a way which they think they should.
3) Situational variables
Relate to how different conditions during the experiment procedure impact the outcome of the experiment.
4) Experimenter effects
Personal characteristic of the experimenter and their behaviour during the experiment may unintentionally affect the way which the research participants respond.
Advantages and disadvantages of an experimental research design:
Advantages
-There is more control over extraneous variables.
- possible to determine a cause-and-effect relationship.
- Due to the strict condition of the control and experimental group the experimenter can set the experiment again and repeat to check their results.
Disadvantages
- Elimination of extraneous variables are not always possible.
- Experimental situations my not always relate to the real world.
- It may be unethical or impossible to randomly allocate participants
Quantitative observational investigation design
a research design where the experimenter chooses to collect quantitative data by observing pre-existing criteria and variables
1) Quasi-experimental
Collects quantitative data by observing pre-existing criteria and variables. These include children of particular ages, gender, student/teacher, abused children, non-abused children. it is very similar to an experiment but there is no random allocation.
2) Non-experimental
collect quantitative data from a group of people over time. It is used to work out the degree and direction of the relationship collected by statistics, between two variables or measures of behavior. With this method, we can determine if there is a relationship between two variables, without having to manipulate any variables
Advantages and disadvantages of a quantitative observational investigation design.
Advantages
- Used to navigate unethical issues.
- Used to investigate variables that are too costly.
- Can complete research in a naturalistic setting.
Disadvantages
- There is little control over extraneous variables.
- This makes it harder to infer that the difference is caused by the variable of interest.
Qualitative investigation design measures
1) Focus groups:
Used to refer to a group interview technique that obtains data through discussion between research participants in a group setting.
Advantages of focus groups:
- The richness of quantitative data that can be generated.
- Groups are generally easy to organize.
- Useful to collect information from people who have difficulties with reading or writing.
- Can encourage participants to express their ideas who are normally uncomfortable or anxious about revealing information about themselves.
- Co-participants can provide support through their facial expressions or feelings that are common to the group.
Disadvantages of focus groups
- Participants may not feel comfortable expressing a particular response in from of others.
- The presence of others does not allow confidentiality.
- The presence of more outspoken group members being omitted may result in some member’s opinions being ignored or dismissed.
2) Delphi technique
Uses a series of self-administered questionnaires and feedback to obtain the opinion of experts in the field of interest.
Advantages of the Delphi technique
- Cheap
- Can be in large or small groups.
- There are few graphical limitations.
- Minimising disadvantages of face-to-face meetings
Disadvantages of the Delphi technique
- Forces consensus
- Does not allow the participants to discuss in a group.
difference of quantitative compared to qualitative
Qualitative Methods Textbased More in-depth Unstructured or semi-structured response options No statistical tests
Quantitative Methods Number-based Less in-depth Fixed response options Statistical tests are used for analysis
Reliability and validity in research
Reliability
refers to the consistency and stability of the results contained in an investigation. the extent in which an investigation achieves the same results in repeated trials.
Validity
refers to how accurately the study produces results that actually measure what is intended to measure.
External validity
when results gathered in the lab can actually be applied to the real world.
What leads to invalid or less valid results:
- Extraneous variables
- Incorrect or inappropriate choice of research design
- Incorrect or inappropriate choice of measure