Intro to EM Final Flashcards
Define the ecology of media.
The science of the relationships between media and their users
List the 4 Laws of Media discussed in class.
What does the medium extend
What does the medium make obsolete
What does the medium reverse into
What does the medium retrieve
What were the 4 effects of the printing press?
Made people more individualistic, objective, and abstract, as well as concreting thinking.
What are the implications if your church web page doesn’t show up on the first two pages of search results?
People will not visit your church based on your website
What are the implications if people do visit your website but it gives a poor impression of your church?
People will never visit your church based on your website, A friend will have to convince the visitor that the service is better than the church
Define Ideographic Alphabet
A seemingly meaningless arrangement of squiggles and dots used to create meaning.
Define Pictorial Alphabet
Pictorial characters that can represent entire ideas, phrases or words.
Define presentation software
Software used to create a sequence of text and graphics, and often audio and video, to accompany a speech or public presentation.
Define word processor
The production, storage, and manipulation of text on a computer.
Define spreadsheet software.
An electronic document in which data is arranged in the rows and columns of a grid and can be manipulated and used in calculations.
Order the steps for building a web page.
Find a host
Secure a domain name
Plan your site
Build and launch
Choose the best description for ‘The Flamingo Effect’
We become what we behold.
Another effect of the printing press, as discussed in class, was that Protestants became preoccupied with getting their _____ straight
doctrine
What are the 7 things that make up a brand?
Headlines, targets, vision,means, who, values, mission.
Complete the following quote by Seth Godin. “Your brand is a _____, a set of…”
Your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.
Your ability to brand your church does not replace the responsibility you have to ______, your _____, and you are _____________.
Bible, Peers, Leading To Follow God
What is your mission often founded in?
Biblical principles.
Define headlines.
Your subtitle or catch phrase.
Define target.
Who you are trying to reach.
Define vision.
What you see for your church or ministry
Define means.
How you will accomplish what you see and what you will do.
Define values
A set of core beliefs established and held by your church or ministry.
Define who
Definition of you as a church or ministry.
Define mission
What you are going to do (often found in Biblical principles)
The form is defined as
A positive element, a solid thing or object
The space is defined as
The ground on which the form becomes figure.
The space between and around the form is called white-space (although it’s not always white).
True
The relationship between form and space do not create meaning.
False
How do we distinguish between form and space?
Contrast
How do we distinguish between form and space?
Contrast
Space + Logic = Visual Logic
True
What is NOT an element of design?
Balance
What is NOT a principle of design?
Line
Define the principle of balance.
Occurs when all the design elements are equally distributed through the design.
Define the principle of unity.
Achieved when all the design elements relate to one another and project a sense of completeness.
Define the principle of emphasis.
Indicates the most important element on the page based on the message.
Define the principle of rhythm.
Pattern created by repeating elements.
Who owns the most the most shares of search engines?
If your church had to choose ONE social media platform to focus on, which should it be?
Facebook.
What are the three things looked at (by search engines) when considering page rank in results pages?
A. What you say about you
B. What others say about you
C. What you leverage
D. All of the above
Which is NOT a reason your church should be on social media according to our guest lecturer?
The entire world is on the internet
What does SEO stand for?
Search Engine Optimization.
What 3 components go into crafting the TITLE of your web page?
Who we are - what we are- where we are.
What 2 components go into crafting the DESCRIPTION of your web page?
Unique value for user - call to action.
Select the best definition for the META TAG.
Snippets of text that describe a page’s content.
Why should you assign a hashtag to an event you are promoting?
Creates a searchable text surrounding your event.
You should not promote your event more than you pray for your event.
True.
Media is neither good nor evil, but is neutral.
False.
The forms of media & technology, regardless of their content, cause profound changes in church and culture.
True
Content and medium are
Inseparable.
Moore’s Law states what?
The number of transistors in an integrated circuit will double every two years
Define “The Blitz” tactic employed by the media of mass deception.
Sheer volume of repeated messages.
Define the tactic “Major Rewrite” employed by the media of mass deception
Revising history to suit the needs of the agenda.
Define “The Name Game” tactic employed by the media of mass deception.
Assigning a new name to topics/ideas that will erode positive emotions in the minds of Americans by replacing them with negative ones.
Define the tactic “Didn’t Moses Build the Ark?” employed by the media of mass deception.
Diversionary tactic to keep distracted from the basics of faith.
Define the tactic “That’s UnAmerican” employed by the media of mass deception.
Says that to restrict any persons desire is Un-American.
Define the tactic “Silence the Lambs” employed by the media of mass deception.
An effort to keep Christians quiet so as not to be seen as intolerant, hateful people.
Define the tactic “Say What” employed by the media of mass deception.
Half truths promoted as a widely acknowledged fact.
Define the tactic “The Odd Man Out” employed by the media of mass deception.
Effort to make the viewer/listener feel that the Biblical values held are isolated and idiosyncratic.
Which is NOT a characteristic of old media?
Objects can be defined numerically as a formal equation or mathematical function.
What are the 3 C’s of page design?
Composition, Components, Concept.
Which is NOT a principle of design?
Line.
Define the principle of balance.
Occurs when all the design elements are equally distributed through the design.
Define the principle of rhythm.
Pattern created by repeating elements.
What are the primary forces that cause changes in our philosophy, theology, culture and ultimately the way we ‘do’ church?
The forms of media.
Select the best definition for the principle of emphasis.
Indicates the most important element on the page based on the message.
What are the five parts of the history of the computer?
Abacus, ELectronics, Mini, Micro, Network
Define media.
Any and all extensions of our humanity.
What are the characteristics of Old Media?
Books, Newspapers, Magazines, Film, Sound Recordings, Radio, TV.
Define composition.
How you put, what you put, on the page.
Define components.
What you put how you put on the page
Define concept.
How all of that flows together, the mood of it, overall theme of the page.
