Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Intro to Electronic Media Final > Intro to EM Final > Flashcards

Intro to EM Final Flashcards

1
Q

Define the ecology of media.

A

The science of the relationships between media and their users

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

List the 4 Laws of Media discussed in class.

A

What does the medium extend
What does the medium make obsolete
What does the medium reverse into
What does the medium retrieve

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What were the 4 effects of the printing press?

A

Made people more individualistic, objective, and abstract, as well as concreting thinking.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What are the implications if your church web page doesn’t show up on the first two pages of search results?

A

People will not visit your church based on your website

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are the implications if people do visit your website but it gives a poor impression of your church?

A

People will never visit your church based on your website, A friend will have to convince the visitor that the service is better than the church

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Define Ideographic Alphabet

A

A seemingly meaningless arrangement of squiggles and dots used to create meaning.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Define Pictorial Alphabet

A

Pictorial characters that can represent entire ideas, phrases or words.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Define presentation software

A

Software used to create a sequence of text and graphics, and often audio and video, to accompany a speech or public presentation.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Define word processor

A

The production, storage, and manipulation of text on a computer.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Define spreadsheet software.

A

An electronic document in which data is arranged in the rows and columns of a grid and can be manipulated and used in calculations.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Order the steps for building a web page.

A

Find a host
Secure a domain name
Plan your site
Build and launch

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Choose the best description for ‘The Flamingo Effect’

A

We become what we behold.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Another effect of the printing press, as discussed in class, was that Protestants became preoccupied with getting their _____ straight

A

doctrine

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are the 7 things that make up a brand?

A

Headlines, targets, vision,means, who, values, mission.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Complete the following quote by Seth Godin. “Your brand is a _____, a set of…”

A

Your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Your ability to brand your church does not replace the responsibility you have to ______, your _____, and you are _____________.

A

Bible, Peers, Leading To Follow God

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What is your mission often founded in?

A

Biblical principles.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Define headlines.

A

Your subtitle or catch phrase.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Define target.

A

Who you are trying to reach.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Define vision.

A

What you see for your church or ministry

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Define means.

A

How you will accomplish what you see and what you will do.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Define values

A

A set of core beliefs established and held by your church or ministry.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Define who

A

Definition of you as a church or ministry.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Define mission

A

What you are going to do (often found in Biblical principles)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

The form is defined as

A

A positive element, a solid thing or object

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

The space is defined as

A

The ground on which the form becomes figure.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

The space between and around the form is called white-space (although it’s not always white).

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

The relationship between form and space do not create meaning.

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

How do we distinguish between form and space?

A

Contrast

30
Q

How do we distinguish between form and space?

A

Contrast

31
Q

Space + Logic = Visual Logic

A

True

32
Q

What is NOT an element of design?

A

Balance

33
Q

What is NOT a principle of design?

A

Line

34
Q

Define the principle of balance.

A

Occurs when all the design elements are equally distributed through the design.

35
Q

Define the principle of unity.

A

Achieved when all the design elements relate to one another and project a sense of completeness.

36
Q

Define the principle of emphasis.

A

Indicates the most important element on the page based on the message.

37
Q

Define the principle of rhythm.

A

Pattern created by repeating elements.

38
Q

Who owns the most the most shares of search engines?

A

Google

39
Q

If your church had to choose ONE social media platform to focus on, which should it be?

A

Facebook.

40
Q

What are the three things looked at (by search engines) when considering page rank in results pages?

A

A. What you say about you
B. What others say about you
C. What you leverage
D. All of the above

41
Q

Which is NOT a reason your church should be on social media according to our guest lecturer?

A

The entire world is on the internet

42
Q

What does SEO stand for?

A

Search Engine Optimization.

43
Q

What 3 components go into crafting the TITLE of your web page?

A

Who we are - what we are- where we are.

44
Q

What 2 components go into crafting the DESCRIPTION of your web page?

A

Unique value for user - call to action.

45
Q

Select the best definition for the META TAG.

A

Snippets of text that describe a page’s content.

46
Q

Why should you assign a hashtag to an event you are promoting?

A

Creates a searchable text surrounding your event.

47
Q

You should not promote your event more than you pray for your event.

A

True.

48
Q

Media is neither good nor evil, but is neutral.

A

False.

49
Q

The forms of media & technology, regardless of their content, cause profound changes in church and culture.

A

True

50
Q

Content and medium are

A

Inseparable.

51
Q

Moore’s Law states what?

A

The number of transistors in an integrated circuit will double every two years

52
Q

Define “The Blitz” tactic employed by the media of mass deception.

A

Sheer volume of repeated messages.

53
Q

Define the tactic “Major Rewrite” employed by the media of mass deception

A

Revising history to suit the needs of the agenda.

54
Q

Define “The Name Game” tactic employed by the media of mass deception.

A

Assigning a new name to topics/ideas that will erode positive emotions in the minds of Americans by replacing them with negative ones.

55
Q

Define the tactic “Didn’t Moses Build the Ark?” employed by the media of mass deception.

A

Diversionary tactic to keep distracted from the basics of faith.

56
Q

Define the tactic “That’s UnAmerican” employed by the media of mass deception.

A

Says that to restrict any persons desire is Un-American.

57
Q

Define the tactic “Silence the Lambs” employed by the media of mass deception.

A

An effort to keep Christians quiet so as not to be seen as intolerant, hateful people.

58
Q

Define the tactic “Say What” employed by the media of mass deception.

A

Half truths promoted as a widely acknowledged fact.

59
Q

Define the tactic “The Odd Man Out” employed by the media of mass deception.

A

Effort to make the viewer/listener feel that the Biblical values held are isolated and idiosyncratic.

60
Q

Which is NOT a characteristic of old media?

A

Objects can be defined numerically as a formal equation or mathematical function.

61
Q

What are the 3 C’s of page design?

A

Composition, Components, Concept.

62
Q

Which is NOT a principle of design?

A

Line.

63
Q

Define the principle of balance.

A

Occurs when all the design elements are equally distributed through the design.

64
Q

Define the principle of rhythm.

A

Pattern created by repeating elements.

65
Q

What are the primary forces that cause changes in our philosophy, theology, culture and ultimately the way we ‘do’ church?

A

The forms of media.

66
Q

Select the best definition for the principle of emphasis.

A

Indicates the most important element on the page based on the message.

67
Q

What are the five parts of the history of the computer?

A

Abacus, ELectronics, Mini, Micro, Network

68
Q

Define media.

A

Any and all extensions of our humanity.

69
Q

What are the characteristics of Old Media?

A

Books, Newspapers, Magazines, Film, Sound Recordings, Radio, TV.

70
Q

Define composition.

A

How you put, what you put, on the page.

71
Q

Define components.

A

What you put how you put on the page

72
Q

Define concept.

A

How all of that flows together, the mood of it, overall theme of the page.

Intro to Electronic Media Final (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions