Intro/Identity

Question 1

What are the two reasons we chose a balloon as our vehicle?

Answer 1

1. You can see things clearly in scope, a better vantage point.
2. It represents our rise within the industry.

Question 2

What are the sales tactics that appalled Michael in 1998?

Answer 2

Spin, hype, misdirection.
Volume over quality.
Low service expectations.
No pride in products or services.

Question 3

What are the three facets of Michaels A Better Way?

Answer 3

Better products and services

Better marketing

Better technology