Intro Flashcards
Purchase Funnel
Acquistion > Behavior > Conversion
Building awareness and acquiring user interest
Acquistion
When users engage with your business
Behavior
When a user becomes a customer and transacts with your business
Conversion
Helps you measure all aspects of the funnel
Digital Analytics
How is a GA account organized?
Organization > Account(s) > Property(s) > View(s)
GA Account manages?
How data is collected and who can access that data
What does the bell icon show?
The bell shows you alerts about your GA accounts properties and views, including data that isn’t collecting properly or settings that need to be optimized.
The “question mark” icon -
Allows you to send feedback to GA, or search Help articles
The user icon -
Allows you to switch between accounts, manage accounts or sign out
The Customization section
Allows you to create custom reports
Real-time reports
Let you look at live user behavior like where your users are coming from and if they’re converting
Audience reports
Show charecteristics about your users like age and gender, where they’re from, their interests, how engaged they were, whether they’re new or returning and what technology they’re using
Aquisition reports
Show you which channels brought (such as advertising or marketing) brought users to your site. This could include channels like - organic, CPC, referral, social or other
Behavior reports
Show how people engaged on your site including what pages they viewed and they’re landing and exit. You can even track what they searched for and whether they interacted with specific elements
Conversion reports
Allow you to track website goals based on business objectives
The Admin section
Contains all of your settings such as user permissions, tracking code, view settings and filters
Overview reports
shows aggregate Audience metrics like number of users, pages they visited in a session, average session duration, and bounce rate
Segment Picker
A segment is like a filter that you can apply to look at specific data and compare metrics
Time Selector
Allows you to change the data points to show hourly, weekly, or monthly. This can be especially helpful when looking at large data sets
Metric Selector
Analytics allows you to compare metrics over the same time period
Graph Annotator
Allows you to add notes to any point on the line graph, which users can click on
Sessions Metric
Total number of sessions for given date range
Users Metric
Users are individuals who had at least one session, per given date range
Pageviews Metric
Total number of times pages including the Tracking Code were viewed, including repeated views of a single page by the same user
Pages/Session Metric
Average number of pages viewed in a session, including repeated views of the same page
Average Session Duration Metric
Average length of session within selected date range
Bounce Rate Metric
Percentage of users who left after viewing a single page and taking no additional action
Dimension
An element of a data set that can be organized, in order to do better analysis (eg., “red” shirts vs “green” shirts
Demograpics Metric
Language, Country, etc
Systems Dimensions
What technology people are using to access site, including browser and operating system
Mobile Dimensions
What mobile devices people are using, including OS and screen resolution
Summary View
Displays data pertaining to Acquisition, Behavior and Conversion
Site Usage
Shows Behavior metrics (users, average session length, pages per session, etc.)
Goals
Will show metrics based on the number of goals you’ve configured and will only show up if you’ve set up goals in Google Analytics
Ecommerce
Will show you transaction metrics if you’ve set up ecommerce tracking
Sampling
Analysis based on a percentage of data, due to significantly large volume of total data captured
Solutions Gallery
A place where Google Analytics users can share different types of customizations like dashboards
Site reach
Number of users who have visited your site in the last 7- 14- and 30-day period
Aquisition mediums
Organic, CPC, Referrals, Email, None
Organic aquistion
Unpaid search
CPC
Cost per click - paid results, as in Google Ads
Referral
Users landing on your site, after looking at another site and not a search engine
Email aquisition
Email marketing campaign
None aquisition
Users who directly type the URL into their browser, not a search engine
What setting must be enabled to view data in Demographics and Interests Reports?
Advertising features
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
Source, Medium, Campaign name
The five different campaign tags
Medium, Source, Campaign, Content, Term
Source
the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).
Medium
the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral)
Keyword
When SSL search is employed, Keyword will have the value (not provided)
SSL Search
You get a more secure and private search experience with Secure Sockets Layer (SSL). When you search on Google, you use SSL
Content
identifies a specific link or content item in a custom campaign. For example, if you have two call-to-action links within the same email message, you can use different Content values to differentiate them so that you can tell which version is most effective
Channels
groups of sources and mediums that are put together to paint a broad picture of how your traffic got to your site
default channels
Direct, organic, social, email, affiliate, referral, paid search, other advertising, display
UTM
Urchin Tracking Module
The 5 standard Google Analytics campaign parameters for URLs
utm_source:, utm_medium:, utm_campaign:, utm_term:, utm_content:
Parameters for setting up goals
Goal name, goal ID, goal type
