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Google Analytics for Beginners > Intro > Flashcards

Intro Flashcards

1
Q

Purchase Funnel

A

Acquistion > Behavior > Conversion

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2
Q

Building awareness and acquiring user interest

A

Acquistion

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3
Q

When users engage with your business

A

Behavior

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4
Q

When a user becomes a customer and transacts with your business

A

Conversion

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5
Q

Helps you measure all aspects of the funnel

A

Digital Analytics

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6
Q

How is a GA account organized?

A

Organization > Account(s) > Property(s) > View(s)

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7
Q

GA Account manages?

A

How data is collected and who can access that data

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8
Q

What does the bell icon show?

A

The bell shows you alerts about your GA accounts properties and views, including data that isn’t collecting properly or settings that need to be optimized.

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9
Q

The “question mark” icon -

A

Allows you to send feedback to GA, or search Help articles

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10
Q

The user icon -

A

Allows you to switch between accounts, manage accounts or sign out

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11
Q

The Customization section

A

Allows you to create custom reports

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12
Q

Real-time reports

A

Let you look at live user behavior like where your users are coming from and if they’re converting

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13
Q

Audience reports

A

Show charecteristics about your users like age and gender, where they’re from, their interests, how engaged they were, whether they’re new or returning and what technology they’re using

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14
Q

Aquisition reports

A

Show you which channels brought (such as advertising or marketing) brought users to your site. This could include channels like - organic, CPC, referral, social or other

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15
Q

Behavior reports

A

Show how people engaged on your site including what pages they viewed and they’re landing and exit. You can even track what they searched for and whether they interacted with specific elements

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16
Q

Conversion reports

A

Allow you to track website goals based on business objectives

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17
Q

The Admin section

A

Contains all of your settings such as user permissions, tracking code, view settings and filters

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18
Q

Overview reports

A

shows aggregate Audience metrics like number of users, pages they visited in a session, average session duration, and bounce rate

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19
Q

Segment Picker

A

A segment is like a filter that you can apply to look at specific data and compare metrics

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20
Q

Time Selector

A

Allows you to change the data points to show hourly, weekly, or monthly. This can be especially helpful when looking at large data sets

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21
Q

Metric Selector

A

Analytics allows you to compare metrics over the same time period

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22
Q

Graph Annotator

A

Allows you to add notes to any point on the line graph, which users can click on

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23
Q

Sessions Metric

A

Total number of sessions for given date range

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24
Q

Users Metric

A

Users are individuals who had at least one session, per given date range

25
Q

Pageviews Metric

A

Total number of times pages including the Tracking Code were viewed, including repeated views of a single page by the same user

26
Q

Pages/Session Metric

A

Average number of pages viewed in a session, including repeated views of the same page

27
Q

Average Session Duration Metric

A

Average length of session within selected date range

28
Q

Bounce Rate Metric

A

Percentage of users who left after viewing a single page and taking no additional action

29
Q

Dimension

A

An element of a data set that can be organized, in order to do better analysis (eg., “red” shirts vs “green” shirts

30
Q

Demograpics Metric

A

Language, Country, etc

31
Q

Systems Dimensions

A

What technology people are using to access site, including browser and operating system

32
Q

Mobile Dimensions

A

What mobile devices people are using, including OS and screen resolution

33
Q

Summary View

A

Displays data pertaining to Acquisition, Behavior and Conversion

34
Q

Site Usage

A

Shows Behavior metrics (users, average session length, pages per session, etc.)

35
Q

Goals

A

Will show metrics based on the number of goals you’ve configured and will only show up if you’ve set up goals in Google Analytics

36
Q

Ecommerce

A

Will show you transaction metrics if you’ve set up ecommerce tracking

37
Q

Sampling

A

Analysis based on a percentage of data, due to significantly large volume of total data captured

38
Q

Solutions Gallery

A

A place where Google Analytics users can share different types of customizations like dashboards

39
Q

Site reach

A

Number of users who have visited your site in the last 7- 14- and 30-day period

40
Q

Aquisition mediums

A

Organic, CPC, Referrals, Email, None

41
Q

Organic aquistion

A

Unpaid search

42
Q

CPC

A

Cost per click - paid results, as in Google Ads

43
Q

Referral

A

Users landing on your site, after looking at another site and not a search engine

44
Q

Email aquisition

A

Email marketing campaign

45
Q

None aquisition

A

Users who directly type the URL into their browser, not a search engine

46
Q

What setting must be enabled to view data in Demographics and Interests Reports?

A

Advertising features

47
Q

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

A

Source, Medium, Campaign name

48
Q

The five different campaign tags

A

Medium, Source, Campaign, Content, Term

49
Q

Source

A

the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).

50
Q

Medium

A

the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral)

51
Q

Keyword

A

When SSL search is employed, Keyword will have the value (not provided)

52
Q

SSL Search

A

You get a more secure and private search experience with Secure Sockets Layer (SSL). When you search on Google, you use SSL

53
Q

Content

A

identifies a specific link or content item in a custom campaign. For example, if you have two call-to-action links within the same email message, you can use different Content values to differentiate them so that you can tell which version is most effective

54
Q

Channels

A

groups of sources and mediums that are put together to paint a broad picture of how your traffic got to your site

55
Q

default channels

A

Direct, organic, social, email, affiliate, referral, paid search, other advertising, display

56
Q

UTM

A

Urchin Tracking Module

57
Q

The 5 standard Google Analytics campaign parameters for URLs

A

utm_source:, utm_medium:, utm_campaign:, utm_term:, utm_content:

58
Q

Parameters for setting up goals

A

Goal name, goal ID, goal type

Google Analytics for Beginners (1 decks)

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