INTRO Flashcards
Mobile Technology Platforms
• Technology that goes where the
user goes.
• It consists of portable communications devices,
computing devices
and the networking technology that connects them.
• Currently typified by internet enabled devices like smartphones, tablets, and different wearable
devices such as smartwatches.
• The whole world is going mobile. Phones, computers, and media
devices now fit in our pockets and can connect us to a variety of
information sources and enable communication nearly everywhere
we go.
• Mobile technologies are becoming more embedded, ubiquitous,
and networked, with enhanced capabilities for rich social
interactions, context awareness and internet connectivity.
why mobile Mobile Technology Platform is important in todays daily lives?
- We can communicate with other people at any time, from
wherever we may be. - We are beginning to see it as normal that we can access
information, take photographs, record our thoughts with one
device, and share these with our friends, colleagues or the wider
world. - Newer developments in mobile technology offers the potential
for rich multimedia experiences and for location-specific
resources. - Several applications are available in performing any tasks.
Mobile Communication
• Isn’t limited merely to voice
communication. We have SMS, chat, video, and Internet
applications.
• In addition to communication via voice while away from the office,
people can send and receive emails.
• Remote working is now touted as the future of work for most
white-collar occupations due to mobile communications
development. Examples of mobile technology making this possible
include video calling applications such as Zoom and Skype.
Mobile Commerce
• Buying and selling of goods and services
through mobile / wireless handheld devices, has completely
changed global trade. E-commerce over mobile gadgets has
spawned a wide range of products and services.
• Enables users to access online shopping
platforms without using a desktop or a laptop computer.
Mobile Commerce Services
• Mobile Money Transfer
• Mobile Ticketing
• Mobile Vouchers, Coupons, and Loyalty Cards
• Location-based Services
• Information Services
• Mobile Banking
• Mobile Brokerage
• Mobile Marketing and Advertising
Mobile Money Transfer?
The innovation allowed a user to send money from a mobile wallet to
another user. The receiver can use the funds to pay for goods and services
at participating outlets or withdraw the cash from supported agents. Users
can also deposit and withdraw funds into their bank accounts.
Mobile Ticketing?
Ticketing for events and public transport is now mainly done through
mobile ticketing services. Users receive the ticket in the form of an image
and display it when they check-in.
Mobile Vouchers, Coupons, and Loyalty Cards
These are now also primarily distributed via mobile devices. This has
increased their portability, durability and led to platforms where they are
bought and sold.
Information Services
Gone are the days when you needed to buy a newspaper to get your daily
diet of world news, stocks, politics, sports, gossip…you name it.
Information is delivered to mobile devices every second.
Mobile Banking
Banks have mobile applications that customers use to operate their
accounts without stepping into a branch.
Mobile Brokerage
Stocks, bonds, and financial instruments are now traded from mobile
applications.
Mobile Marketing and Advertising
• In the context of mobile technologies, mobile marketing and advertising
runs exclusively on mobile devices.
• Mobile advertising had greater reach than traditional broadcast
advertising, marketers began shifting more ad budget to mobile
marketing. Today, Google and Facebook earn more revenue from mobile
advertising than other channels.
Mobile Learning
• Also referred to as mLearning, is a way of
accessing learning content through mobile devices. This method
empowers learning at the point of need, enabling users to access
content whenever and wherever suits them.
• The most important element of mobile learning is its focus on the
mobility of the learner - giving them the ability to choose when
and where they want to access learning means that they can go at
their own pace, increasing engagement and improving knowledge
retention.
Audio and Video Recording
College students use mobile devices to record lectures and play them back
later. Listening and watching to these recordings after learning sessions is
one way to improve knowledge retention.
Live Polls
Quizzes via online forms are administered at the beginning of sessions to
ascertain knowledge gaps. Polling in this manner ensures that instructors
focus on these areas. At the end of the learning session, exit polls check if
students have learned.
Video creation
Instructors ask students to create short videos of what they have learned
after a reading assignment. This teaching methodology has virtually
eliminated plagiarism because making a video demands that the student
intensely understands the content.
Chats and Forum Discussions
Instructors worldwide extensively used this feature of mobile technologies
during the COVID-19 pandemic. Learners and instructors use mobile
devices to participate in online chats and forum discussions on content
topics.
QR Codes
Quick Response codes in content are quick and easy to add
references to further reading material.
Voice Recognition and Speech-to-Text
Dyslexic students and students with other learning disabilities
benefit greatly from voice recognition and speech synthesis
mobile applications.
