INTERVIEWS

Question 1

What are the four main types of interviews?

Answer 1

Structured Interviews
Semi-structured Interviews
Unstructured Interviews
Group Interviews

Question 2

Pro’s of Group Interviews?

Answer 2

Comfortable -> more open

Discussion produces larger idea

Combine questions with opportunity to observe group dynamics

Question 3

Cons of Group Interviews?

Answer 3

Individuals could dominate the discussion

Need to keep group focused

Peer pressure influence

Data obtained may be complex, harder to depict

Question 4

Pros of Unstructured Interviews?

Answer 4

Rapport/Sensitivity

The interviewee’s control

Flexibility

Explore unfamiliar topics

Question 5

Cons of Unstructured Interviews?

Answer 5

Practical problems:
Take time, sample size (efficiency), training required to carry out interview, interpersonal skills required.

Representativeness

Reliability

Validity

Question 6

Pros of Structured Interviews?

Answer 6

Planned in advance

Less time

Larger sample

Comparable Data

Question 7

Cons of Structured Interviews?

Answer 7

Requires interpersonal skills and training
Limits expansion on answers
Rigid format in answers

Question 8

What are the main 6 influences on Interviews?

Answer 8

Interviewer bias (body language, tone, wording)
Artificiality (false persona possible in social interaction)
Status of power (imbalance in authority)
Cultural differences
Social desirability
Ethical issues

Question 9

What is the imposition problem?

Answer 9

Restricting possible answers, leading questions

Question 10

What is a pre-coded or closed questionnaire?

Answer 10

That which gives questions only to be answered with a ‘yes’ or ‘no’

Question 11

What is an open-ended or open questionnaire?

Answer 11

That which gives opportunity for the individual to expand on their answers.