interviews

Question 1

practical advantages of interviews

Answer 1

-quick
-can be combined with overt observation to explain behaviours

Question 2

ethical advantages of interviews

Answer 2

-good for sensitive topics
-makes ps feel at ease

Question 3

theoretical advantages of interviews

Answer 3

-valid (open ended unstructured)
-respondent led
-flexible
-rapport and empathy
-check understanding
-empowerment (balance of power between interviewer and interviewee)

Question 4

practical disadvantages of interviews

Answer 4

-can take a long time
-need to be taped and transcribed
-require interview and interpretation skills
-lots of irrelevant info to sift through

Question 5

ethical disadvantages of interviews

Answer 5

-potentially sensitive topics

Question 6

theoretical disadvantages of interviews

Answer 6

-low reliability
-success depends on trust
-validity can be undermined (lying, social desirability, screw you effect)
-interviewer bias
-interviewer characteristics
-unrepresentative
-difficult to quantify