Interviews

Question 1

Types of interviews

Answer 1

Structured, unstructured, focus groups

Question 2

Advantages of structured interviews

Answer 2

Shows different opinions, interviewer can compare responses due to being the same question

Question 3

Disadvantages of structured interviews

Answer 3

Can be biased due to cage, might be limited answers because the question have been made before

Question 4

Advantages of unstructured interviews

Answer 4

Flexible meaning they can have the full story, also has a high level of validity

Question 5

Disadvantages of unstructured interviews

Answer 5

Time consuming and expensive, data is hard to replicate because each interview is different meaning the data is qualitative

Question 6

Advantages of group interviews

Answer 6

Make individuals feel comfortable due to them being with other people

Question 7

Disadvantages of group interviews

Answer 7

Some people might dominate the answering of question, no guarantee of confidentiality in a group setting